In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.
Podcast Breakdown
00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing