Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Young Leadership & The Power of Omnichannel with Stephanie Gutnik
In this episode of Digital & Dirt, host Ian Dallimore speaks with Stephanie Gutnik, Head of DOOH at Yahoo and current Doctoral Candidate. They start by reviewing Stephanie’s career path of inspiring young leadership. They discuss the importance of hard work and how to create opportunities at a young age. Stephanie and Ian then move on to discuss Stephanie’s current role as Global Head of DOOH and what that position entails. Stephanie dives into the importance of omnichannel and how DOOH should play a role. Finally, Stephanie gives a sneak peek at some of the research she’s been conducting as a Doctoral Candidate.
00:00 - 7:32 Stephanie's Early Career
7:34 -15:49 Creating Opportunity
15:51 - 18:59 Global Head of DOOH at Yahoo
19:01 - 36:52 Importance of Omnichannel and DOOH
36:55 - 41:03 Doctoral Research
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