Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
All Things Metaverse & The New Frontier of Advertising with Roey Franco
In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future.
00:00 - 7:18 Roey's career
8:09 - 10:36 What is the Metaverse
10:55 - 26:24 All things Metaverse
26:45 - 43:41 Advertising in the Metaverse
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