In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities.
Career path: 2:53-7:32
OAAA: 7:42- 10:50
The importance of OOH: 10:50-21:15
Apple's privacy update: 21:53-35:17
The future of OOH: 35:17-42:05