Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Leading Innovation & Executing Change in Media with Barry Frey
In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.
00:00 - 2:09 Introducing Barry Frey
2:24 - 11:17 Starting in DOOH
11:21 - 11:45 NBA.com
11:50 - 12:32 Lamar 20 Years of DOOH
12:57 - 14:06 Sci-Fi Channels
14:30 - 22:24 Challenges Barry faced
12:42 - 28:44 Education on Technology
28:55 - 34:38 Authenticity
34:43 - 36:21 Fridge Surfing
36:31 - 38:19 Summit
38:23 - 40:38 Be More Like Barry