Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
BONUS: Love on Every Billboard
Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them!
Learn more by visiting programmatic.lamar.com!
00:00 - 00:51 Introducing John Pogachar
01:02 - 04:03 The Movement
04:09 - 05:37 Vision Coming To Life/Working With Lamar
05:44 - 06:07 Message Evolving
06:16 - 08:11 Billboard Impact
08:17 - 08:49 Amplification OOH
08:51 - 09:16 The "Why?" Behind The Billboard
09:17 - 10:02 Love Yourself More!
10:04 - 11:22 How Can People Help?
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