Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Enhancing Hospitable Advertising with Elizabeth Neubauer-Donovan
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In episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company is leveraging advertising technology as a tool to better communicate with guests. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 1:43 Introducing Elizabeth
01:52 - 03:17 Non Intrusive
03:24 - 05:30 Favorite Sneaker & Plant Enthusiast
05:34 - 09:08 Mentors & Growth
10:05 - 11:19 Where Travel Is Now
11:27 - 13:08 What It's Like Being a Part of a Big Company- Marriot
13:12 - 14:15 Digital Screens
14:18 - 15:48 Elizabeth's Role
15:50 - 20:47 Roadtrip & The Journey
21:00 - 21:54 The Uniqueness of Marriot
22:01 - 22:50 Something For Everyone
22:54 - 26:25 What Elizabeth Is Most Proud Of
26:28 - 28:07 Marriot's 2023 Focus
28:12 - Opportunity of OOH
28:51 -30:50 What Excites You Most?
30:58 - 32:07 Flying
32:10 - 35:02 Three Must Visit Marriot Properties
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