Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Understanding When a Trend Turns into an Opportunity with Donnie Williams
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In episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Donnie Williams, EVP and CDO of Horizon Media to discuss trends and how Horizon plans to stay at the forefront of the industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
Podcast Breakdown
00:00 - 13:00 Who is Horizon Media & Donnie’s Role
13:35 - 23:13 Innovation & Trends
24:00 - 32:27 Innovation in a multitude of ways
39:17 - 45:51 Chat GBT and AI
46:50 - 53:00 Bridging the gap between virtual and real world
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