Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Unlocking Brilliance about Personal Branding and Likeability with Dr. Tommy Karam
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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam
00:00 - 05:26 Introducing Tommy Karam
05:30 -09:06 Evolution of Athletes & Brands
09:15 - 15:07 NIL
15:23 - 16:23 Olivia Dunne
16:51 - 22:37 Influencer Evolution
24:37 - 27:37 Personal Branding
27:47 - 29:02 What LSU Has To Offer
29:08 - 37:52 Tommy's Experience With Shaq
37:58 - 49:30 How They're Perceived- Default Look
49:40 - 54:31 Importance of The Brand - How You Interact
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