Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Reimagining Snacking Culture and Convenience with Brigette Wolf
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.
00:00 - 05:20 Introducing Brigette Wolf
05:25 - 09:43 Constant Pushback
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi
16:18 - 18:54 My Mochi's End Goal & Educating Consumers
18:57 - 20:34 Influencers
21:04 - 24:21 Scrappiness
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King
34:19 - 44:07 Managing and Leading
44:12 - 46:54 Certified Sailing Instructor
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