Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Nicole McCormack - SVP & GM of Brand Solutions, TeamSnap
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In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.
Podcast Breakdown
00:00 - 03:50 Introducing Nicole McCormack
03:53 - 16:30 Nicole’s Career Journey
16:38 - 27:06 What is TeamSnap?
27:14 - 30:17 Omnichannel Opportunity for Brands
30:24 - 40:36 Influencers, TeamSnap, and Women Mentors
40:44 - 52:55 Live Streaming and Shared Brands
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