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Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Leili Riegel - Senior Associate Brand Manager, Innovation & Strategy at Nestle
In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.
Podcast Breakdown:
00:00 - 09:12 Introducing Leili Riegel
09:20 - 19:22 Evolution of PR
19:29 - 27:38 Leili’s Next Steps
27:46 - 38:04 How Nestle Evolves With Consumers
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