Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Kate Griffin Gleysteen - Director of Media and Content, PDC Brands
In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.
Podcast Breakdown
00:00 - 09:05 Sailing, Sports & Family Influence
09:06 - 24:40 Breaking Into Marketing & Media
24:41 - 33:15 Agency Life & Brand Strategy
33:16 - 47:30 Spotify, CPG Industry & Evolving Media
47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy
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