Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Jennifer Peters - Senior Manager of eCommerce, OLLY
In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.
Podcast Breakdown
00:00 - 08:10 Introduction & Career Beginnings in Retail
08:11 - 14:34 Transition to E-Commerce & Digital Strategy
14:35 - 21:20 Startup Experience & Learning to Code
21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations
33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon
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