Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Billy Long - EVP of the Out of Home practice, Publicis
In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.
Podcast Breakdown:
00:00 - 07:00 Introduction: Louisville Roots & Entering OOH
07:01 - 14:00 Sales Beginnings & Relationship-Based Growth
14:01 - 21:00 MARTA, Management & Team Longevity
21:01 - 28:00 Publicis Move & Building an Agency Team
28:01 - 35:00 Culture, Company Support & People-First Mindset
35:01 - 42:00 Agency Sales, Internal Education & Budget Battles
42:01 - 49:00 Programmatic Rise & Retail Success Stories
49:01 - End Legacy, Advice & Embracing the OOH Community
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