Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Doug Jensen - Head of Business Development, Ekimetrics
In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.
Podcast Breakdown
00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?
12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics
19:45 - 29:20 The storytelling of data & The beauty industry
29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder
39:20 - 52:55 Tiktok, Influencing & Ekimetrics
52:56 - End Glamping on a Safari & closing remarks
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