Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Liz Caselli-Mechael - VP of Communications and Marketing, World Central Kitchen
In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.
Podcast Breakdown
00:00 – 09:18 Intro, Liz’s cooking confessions & career in food storytelling
09:19 – 18:18 Building trust in food & digital storytelling
18:19 – 23:27 People over logos: farmers, community & sourcing
23:28 – 27:14 Comfort foods, culture & World Central Kitchen’s origins
27:15 – 35:51 Disaster response: 400M+ meals & WCK’s rapid mobilization
35:52 – End Partnerships, authentic stories, recovery & Liz’s inspiration
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