Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Marissa Nance - Founder and CEO, Native Tongue Communications
In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences, for a conversation on how to build authentic connections in today’s marketing world.
Podcast Breakdown
00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties
04:50 – 09:48 Athletics, Teamwork & Values that shaped her career
09:49 – 15:28 AI, Culture, & The importance of authenticity in marketing
15:29 – 23:44 Early career at BBDO, Survivor, Top Chef & Castaway
23:45 – 30:00 Storytelling, microcultural marketing, & Audience connection
30:01 – 33:50 Leaving Omnicom & Launching Native Tongue
33:51 – 41:15 Challenges as a founder & Building cultural competency
41:16 – End Proudest career moments, & Advice for future leaders
.jpg)