Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Stacy Bernstein - Co-Founder, All Better Co.
In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets.
Podcast Breakdown
00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership
06: 41 – 14:31 College legacy & Early career in sports marketing
14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community
20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid
26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design
33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling
41:18 – 47:48 Retail growth, Community marketing & Building trust
47:49 – 58:04 Female founders, Funding challenges & Stay true to mission
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