Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style.
Podcast Breakdown
00:00 - 05:06 Introduction & Career Beginnings
05:00 - 11:08 Growth & Leadership at Lamar
11:08 - 20:26 Overcoming Challenges
20:26 - 29:13 Evolving with Technology
29:13 - 38:40 Culture & Integrity in Growth
38:40 - 50:30 Relationships & Communication
50:30 - 58:02 Reflections on the Future
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