Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Melissa Gordon-Ring - Global President of Health, IPG Mediabrands
In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences.
Podcast Breakdown
00:00–05:51 Introduction, Personal Insights & Role of Family
05:52–11:00 Career Journey & Passion for Healthcare
11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands
19:00–23:24 Adapting to Change & Building Trust
23:25–29:06 Simplifying Healthcare Communication & Innovation
29:07–32:08 Embracing Change in Media & Health Tech
32:09–End The Future of Health Tech & Empowering Teams
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