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Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Lauren Ridgley - CEO, Left-Hand Agency
In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world.
Podcast Breakdown
00:00 - 05:57 Introduction & Media journey
05:58 - 11:51 Building Left-Hand:
11:52 - 17:55 Brand awareness & Cultural relevance
17:56 - 29:14 Influencers & The rise of AI
29:15 - 39:48 AI in action
39:49 - 47:28 When OOH meets retail media
47:29 - End Differentiation & Looking Ahead
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