Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG
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In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape.
Podcast Breakdown:
00:00 - 03:25 Introduction, Sibling dynamics & Creative roots
03:26 - 09:40 Adventure, Parenting & Growing up Australian
09:41 - 17:17 Finding advertising & Going global
17:18 - 23:06 Navigating a fragmented landscape
23:07 - 29:16 AI, Data & Cultural relevance
29:17 - 37:55 Alignment, Emotion & Impact
37:56 - 52:44 Cultural moments & The future of storytelling
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