Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Olivia Oshry - CMO, OAAA
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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.”
Podcast Breakdown:
00:00 - 06:30 Meet Olivia Oshry
06:31 - 09:30 Exploration, Internships & Career Discovery
09:31 - 13:06 Entering Digital Media & AOL beginnings
13:07 - 16:30 Mentorship, Growth & Early Lessons
16:31 - 20:54 Building Experience & Navigating Opportunities
20:55 - 24:30 OOH landscape & Creative Evolution
24:31 - 29:00 Industry Shifts & Changing Media Landscape
29:01 - 01:01:37 Career Reflections & Industry Perspective
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