Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising
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In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.
Podcast Breakdown
00:00 - 05:14 Fun Facts & Unexpected Paths
05:14 - 15:50 How Tech Rewired Advertising
15:50 - 25:13 Short-Term Wins vs. Long-Term Brand
25:13 - 38:22 Marketing in a Complex, Fragmented World
38:22 - 52:20 Knowing Your Audience
52:20 - 57:59 Talent, Growth & Advice for the Next Gen
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