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Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Haley Neid - Director of Brand Management, Nate’s Honey
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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.
Podcast Breakdown
00:00 - 05:57 Introduction, Cup stacking & Being a college athlete
05:58 - 11:53 Career journey & The origin story of Nate’s Honey
11:54 - 17:50 Modernizing the honey market & Making honey cool again
17:51 - 25:26 Consumer behavior, Trends & Social listening
25:27 - 32:49 Influencers, Storytelling & Packaging that sells
32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG
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