Digital & Dirt
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
Digital & Dirt
Erin Everhart - VP of Content (Events), MediaPost
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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more.
Podcast Breakdown
00:00 - 05:55 Introduction, fun facts & New Orleans roots
05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey
12:01 - 17:52 Leadership lessons, saying yes & building opportunities
17:53 - 23:50 Media saturation, creative marketing & consumer attention
23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy
30:11 - 40:41 Layoffs, career transitions & finding the right opportunity
40:42 - 52:52 Networking, authentic relationships & the MediaPost community
52:53 - 01:11:06 Work-life balance, family priorities & personal reflections
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