Marketing Happy Hour Podcast
Join The Marketing Broker, Shelby McFarland, for the Marketing Happy Hour Podcast. With over 13 years of entrepreneurial experience and as the owner of a successful sign shop, Shelby brings a unique perspective to the world of marketing. Each episode, Shelby dives into insightful discussions, practical tips, and expert interviews designed to help entrepreneurs and marketers alike navigate the ever-evolving landscape of digital marketing, branding, and business growth. Grab your favorite beverage and join us for a lively conversation at the intersection of creativity and strategy. Welcome to the Marketing Happy Hour Podcast with your host, Shelby McFarland. Cheers! 🥂
Podcasting since 2023 • 66 episodes
Marketing Happy Hour Podcast
Latest Episodes
Marketing Where It Matters
Trying to post everywhere, run ads, keep up with algorithms, and still deliver for clients? That’s not a marketing plan, that’s burnout. We’re coming to you from a casual volunteer day at a local nonprofit that supports small businesses, and we...
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Season 4
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Episode 11
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10:33
How To Build A Real Marketing Budget That Gets Results
If the first question you ask about marketing is “How much does it cost?”, this conversation is going to challenge you in the best way. I’m reading one of my favorite chapters from my book, Market Like a Boss, and it’s a blunt reminder that a b...
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Season 4
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Episode 10
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17:47
AI Isn’t Stealing Your Job, It’s Stealing Your Busywork
Worried that AI will edge out your creative work? Let’s flip the script. Shelby shares how she uses AI to win back hours each week, then invests that time into better research, clearer strategy, and stronger content. The goal isn’t to replace y...
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Season 4
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Episode 9
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9:00
Winning Local Search With Smart AI Habits
The noise around AI makes it feel like a silver bullet or a looming threat, but the real advantage comes from pairing smart prompts with strong SEO bones. We walk you through a practical, repeatable system to win local search and get cited by A...
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Season 4
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Episode 8
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6:54
How To Reach The Right People Online
Ever feel like the algorithm ignores your best work? Here’s the twist: the feed isn’t random—it’s consumer-first. We break down what that really means for small businesses and creators, and how to design content that actually reaches the people...
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Season 4
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Episode 7
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7:58
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