Marketing Should Be Fun
This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!
Episodes
69 episodes
2 Examples: Why Consumer Behavior Proves the Value of Organic Content - Episode 68
We talk a lot about how "content performs on a human level," but what does that really look like from a consumer behavior standpoint? In this episode, after a Fall-themed this-or-that, we're sharing 2 real-life examples that show organic trust-...
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21:43
We've Gotta Talk About Taylor Swift's Episode of New Heights - Episode 67
1.3 million people.That's how many watched the release of the New Heights episode with Taylor Swift LIVE when it released on YouTube. (It's already up past 20 million views on YouTube now!) Without a doubt, this is one of the biggest th...
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37:44
One Simple Step You Can Take to Integrate Your Content Marketing - Episode 66
You've probably heard us use the term "integrated content marketing" a few times over the past 65 episodes."Alright, enough of the marketing speak," you may have thought. What the heck is that and what does it mean?In today's ep...
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18:56
Kristi's CTA Triangle: How to Choose the Best Call-to-Action to Use on Social Media - Episode 65
"What call to action should I be using on my Instagram?""Am I asking people to take action too often?""Am I not asking enough?"In today's episode, I (Austin) am welcoming Kristi Zobrist, our Chief Strategy Officer at Savage Cont...
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29:30
Growth Stories: Curate Social (An Interview w/ Kelsie Zarko) - Episode 64
If you're a long-time listener, you know a little less than a year ago Kelsie set out to launch her own agency focused on social media and email marketing. Today, Austin is interviewing Kelsie to explore what launching Curate Social has been li...
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31:49
Finding the Balance Between Brand vs. Performance Marketing (w/ Mitch Nelson) - Episode 63
You can’t just harvest all the time; you need to plant seeds too. In this episode, I welcome Mitch Nelson back to the show to dive into the balance between brand marketing and performance marketing, and why focusing only on short-t...
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45:06
Spring Cleaning for Your Goals: Clarifying & Resetting Your Roadmap to Success - Episode 62
We're back with Part 3 of our spring cleaning series! After taking a look at our mindset in Episode 59 and our platforms in Episode 60, we're zooming out to talk about the driver behind everything we do: Our goals.What are you tracking?...
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30:26
Capturing & Creating Demand: Developing Intentional Marketing & Sales Funnels - Episode 61
Every leader of a business or organization wants to see more people taking action alongside their brand. So how do we both capture existing demand and create new demand for your product or service? When we're looking to balance short-term and l...
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39:54
Spring Cleaning Your Platforms: 14 Quick Actions You Can Take to Improve Your Content - Episode 60
We're back with Part 2 of our spring cleaning series! After taking a look at our mindset last week, we're going super-practical this week with 14 quick actions you can take across your social media, email marketing, blog creation, and podcast t...
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45:36
Spring Cleaning for Your Mindset - Episode 59
It’s not just your closet that could use some freshening up this Spring... your mindset might need a little spring cleaning, too. In this episode, we’re dusting off the limiting beliefs that keep us stuck and replacing them with powerful truths...
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34:23
"What if People Are Annoyed By My Content?" - Episode 58
Ever feel like you're bothering people with your emails, posts, and marketing efforts? You’re not alone! In this episode, Kelsie and Austin tackle one of the biggest fears leaders have when it comes to showing up consistently: What if ...
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25:15
How This Video Game Developer Has Used Customer Support as Content to Increase Brand Loyalty - Episode 57
What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different po...
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20:44
What the Onyx Storm Release Teaches Us About Content Marketing - Episode 56
Onyx Storm is the fastest-selling adult novel in 20 years. 🤯The Empyrean series (which starts with the best-selling book Fourth Wing if you've heard that title!) has been taking the world by storm, pun intended. Th...
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32:38
4 Common Barriers to Creating Content Consistently - Episode 55
What's the biggest "hack" to building a brand through content marketing?Not stopping.It's true! During our recents ABCs of Content Marketing, consistency came up again and again. Consistency is a huge part of how we add value, h...
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38:52
2024 Content Marketing Year-in-Review: The Latest on Instagram, Podcasts, Blogs, & Email Marketing
We're keeping it casual for this one, and after a New Years Eve themed "this or that," we chat about the past year and what we saw change and continue with content marketing. It's so fun to look back on the year and evaluate the changes we saw ...
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48:00
The ABCs of Content Marketing: Creating Community - Episode 53
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after a "t...
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37:42
The ABCs of Content Marketing: Building Trust - Episode 52
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after a de...
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34:48
The ABCs of Content Marketing: Adding Value - Episode 51
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after our ...
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37:34
Somehow We Didn't Cry While Recording This (with 3 Content Marketing Tips to Bring it Back) - Episode 50
We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of conte...
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34:50
Helping Coffee Roasters Get Profitable & Addressing Loneliness in Entrepreneurship (w/ Luke Waite) - Episode 49
For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation!Luke Waite is the founder and principal consultant of two compan...
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49:21
Growth Stories: Solopreneur Success (w/ Tara Bohm) - Episode 48
It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by ...
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40:22
From 15,000 to 13 Billion: Why You Shouldn't Cut Your Content Marketing Strategy Short - Episode 47
Check out Austin's LinkedIn post featuring the MrBeast tweet b...
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23:38
Connecting & Empowering Individuals with Limb Differences (w/ Lisa DeWeert) - Episode 46
Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with sm...
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48:21
Does Content Really Have a Shelf Life? - Episode 45
Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algor...
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21:18
Reflections on Conversations With a College Communications Class | Episode 44
In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at ...
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24:43