Marketing Should Be Fun
This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!
Episodes
61 episodes
Spring Cleaning Your Platforms: 14 Quick Actions You Can Take to Improve Your Content - Episode 60
We're back with Part 2 of our spring cleaning series! After taking a look at our mindset last week, we're going super-practical this week with 14 quick actions you can take across your social media, email marketing, blog creation, and podcast t...
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45:36
Spring Cleaning for Your Mindset - Episode 59
It’s not just your closet that could use some freshening up this Spring... your mindset might need a little spring cleaning, too. In this episode, we’re dusting off the limiting beliefs that keep us stuck and replacing them with powerful truths...
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34:23
"What if People Are Annoyed By My Content?" - Episode 58
Ever feel like you're bothering people with your emails, posts, and marketing efforts? You’re not alone! In this episode, Kelsie and Austin tackle one of the biggest fears leaders have when it comes to showing up consistently: What if ...
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25:15
How This Video Game Developer Has Used Customer Support as Content to Increase Brand Loyalty - Episode 57
What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy?In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different po...
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20:44
What the Onyx Storm Release Teaches Us About Content Marketing - Episode 56
Onyx Storm is the fastest-selling adult novel in 20 years. 🤯The Empyrean series (which starts with the best-selling book Fourth Wing if you've heard that title!) has been taking the world by storm, pun intended. Th...
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32:38
4 Common Barriers to Creating Content Consistently - Episode 55
What's the biggest "hack" to building a brand through content marketing?Not stopping.It's true! During our recents ABCs of Content Marketing, consistency came up again and again. Consistency is a huge part of how we add value, h...
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38:52
2024 Content Marketing Year-in-Review: The Latest on Instagram, Podcasts, Blogs, & Email Marketing
We're keeping it casual for this one, and after a New Years Eve themed "this or that," we chat about the past year and what we saw change and continue with content marketing. It's so fun to look back on the year and evaluate the changes we saw ...
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48:00
The ABCs of Content Marketing: Creating Community - Episode 53
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after a "t...
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37:42
The ABCs of Content Marketing: Building Trust - Episode 52
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after a de...
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34:48
The ABCs of Content Marketing: Adding Value - Episode 51
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials!In today's conversation, after our ...
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37:34
Somehow We Didn't Cry While Recording This (with 3 Content Marketing Tips to Bring it Back) - Episode 50
We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of conte...
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34:50
Helping Coffee Roasters Get Profitable & Addressing Loneliness in Entrepreneurship (w/ Luke Waite) - Episode 49
For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation!Luke Waite is the founder and principal consultant of two compan...
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49:21
Growth Stories: Solopreneur Success (w/ Tara Bohm) - Episode 48
It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by ...
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40:22
From 15,000 to 13 Billion: Why You Shouldn't Cut Your Content Marketing Strategy Short - Episode 47
Check out Austin's LinkedIn post featuring the MrBeast tweet b...
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23:38
Connecting & Empowering Individuals with Limb Differences (w/ Lisa DeWeert) - Episode 46
Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with sm...
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48:21
Does Content Really Have a Shelf Life? - Episode 45
Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algor...
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21:18
Reflections on Conversations With a College Communications Class | Episode 44
In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at ...
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24:43
Why Featuring YOU Matters in Your Content Marketing - Episode 43
You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal ...
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23:46
300 Comments!? How ManyChat Has Helped Us Increase Engagement for Clients - Episode 42
Have you seen the trend across social where brands invite you to comment a specific word leading to an automatic DM popping up in your inbox? The primary tool that makes this possible is called ManyChat, and this has been a major opportunity fo...
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23:31
Growth Stories: 210 Financial (w/ Kendall Stahl) - Episode 41
We've got a fun one today: Kelsie's brother Kendall, Advisor & Partner at 210 Financial (and one of our clients!), is joining us to talk about their journey to growing their firm by 10x in the last 6-8 years. In this episode, Kendall walks ...
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44:20
Behind-the-Scenes of Writing a Coffee Table Book Series - Episode 40
Austin recently released the 101 Affirmations coffee table book series! 🎉 Today, after a holiday-themed "This or That" about Elf on the Shelf (we really hope we don't ruin any kids' belief in Santa! 🎅🏼), Kelsie is interviewing Austin about the ...
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33:46
Dungeons & Dragons For a Living? Building a Brand as a Paid Game Master (w/ Jesse William) - Episode 39
This week on the podcast, Austin is interviewing someone he PAYS to play Dungeons & Dragons with. That's right: Jesse William is a paid game master, someone who tells collaborative stories for a living. In this episode, you'll hear what a p...
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1:02:29
Consistently Relatable: Building a Community That Would Follow You Anywhere - Episode 38
What do Taylor Swift, Nate Bargatze, and Noah Kahan have in common? They've built communities that are excited to follow them wherever they go.In today's episode, we're exploring the connection between relatability and community, how yo...
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24:30
Is What You Offer and What You Do Clear? | Episode 37
Kelsie is here this week with a 6-minute solo episode with some GREAT encouragement for you about making sure what you do is clear to your audience. Approaching the end of the year, how can we make the best next steps simple for people? How can...
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6:54
Behind-the-Scenes: Compilation of 4 Videos We've Shared With Clients - Episode 36
While Austin is in the middle of moving this week, we wanted to compile some of the monthly videos we send to clients of Savage Content Collective and share them with YOU here on the podcast! 👏In these videos, we cover topics like: The ...
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14:58