Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
Brands We Love: Go-To Skincare
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Baker Creative
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Season 2
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Episode 20
When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.
WE DISCUSS:
- How Go-To use their big idea to separate opportunities from distractions
- What we think is their most distinctive asset, and why it works for them.
- How to avoid coming across as disingenuous when building your brand and the difference between creating your brand and uncovering it.
- How Go-To nurture a community of like-minded customers.
LINKS & RESOURCES
- Find out more about Go-To on their website or on instagram
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us