Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Episodes
38 episodes
The Power of Asking Big Questions
In this week’s episode, we’re talking about the power of asking big questions. Our willingness to question instead of just answer gives us the ability to control the conversations in our space and increase our authority. From client conversatio...
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Season 2
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Episode 38
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8:52
3 Simple Tips For a Successful Brand Launch
Relaunching a new brand can feel like a big undertaking. Not only is there a laundry list of items to update, from websites to email signatures, but it’s important to include and consider when and how you’ll announce your new direction to your ...
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Season 2
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Episode 37
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18:08
3 Surefire Ways to Stand Out in a Competitive Market
If you’re working in a competitive space, it can feel like an uphill battle to get noticed by your ideal clients. In this episode, we share practical tips for getting seen by the right people in a noisy world.WE DISCUSS:
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Season 2
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Episode 36
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12:10
Turn ‘Maybe’ into ‘Yes’ With This One Idea
As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. If you’ve ever done something you knew you really shouldn’...
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Season 2
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Episode 35
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10:56
A Pretty Pickle
When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach. WE DISCUSS:Why a beautiful...
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Season 2
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Episode 34
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13:24
What's Your Problem?
No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds. ...
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Season 2
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Episode 33
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9:10
Company Values: Helpful or Not?
Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.W...
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Season 2
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Episode 32
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11:36
How to Choose Your Brand Fonts
If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our client...
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Season 2
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Episode 31
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10:46
7 Types of Proof to Use on Your Website
Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?Your website’s j...
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Season 2
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Episode 30
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15:38
The Hidden Costs Of Website Builds
Everyday we browse websites, skimming and scanning to find the information we want. But rarely do we think about what went into making the website and the time and money spent. That is, until we are about to build one ourselves. In today’s epis...
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Season 2
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Episode 29
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14:23
This is How You Make Your Offer Irresistible
Ever been told that you’re too expensive? Ever lost a client because they couldn’t ‘justify the price’? Rejection is never fun and let’s face it, you’re not a good fit for every client. But, for the right client, your offer should be irresistib...
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Season 2
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Episode 28
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10:52
6 Ways To Define Your Specialty
Ever heard the advice that you need to “niche down” or “specialise”? It’s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality shoul...
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Season 2
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Episode 27
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10:36
A Quick-Start Guide To Choosing Your Brand Colours
Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours....
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Season 2
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Episode 26
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11:36
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this wee...
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Season 2
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Episode 25
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11:20
Do You Really Need a Brand Strategy?
When we started our studio, brand strategy was never something we ever offered. Now, brand strategy is a critical piece of our process, and it’s given more meaning, focus and depth to every project. But what exactly is brand strategy? Does ever...
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Season 2
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Episode 24
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14:16
Brands We Love: Webflow
There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look...
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Season 2
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Episode 23
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12:40
Could Your Brand Experience Be Stifling Sales?
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where ...
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Season 2
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Episode 22
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12:28
When To Pay Attention To The Competition
Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we’re unpacking wheth...
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Season 2
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Episode 21
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10:56
Brands We Love: Go-To Skincare
When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit ...
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Season 2
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Episode 20
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12:56
3 Simple Steps For Attracting Better Customers
There are some customers who will get more value out of your product or service than others. Being able to focus on identifying and attracting them is undoubtedly going to make your business more profitable. Not just because you hav...
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Season 2
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Episode 19
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18:38
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.You don’t want to miss:The big idea Outdoor Voices shares and how it’s helping them stand out i...
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10:24
Are You Breaking the Norm?
Have you ever bought a product or service that you would hands down recommend to anyone that asked? We’re willing to bet there’s something about your favourite hairdresser, skincare brand, physio, yoga instructor or builder that breaks the norm...
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Season 2
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Episode 17
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8:54
Brands We Love: Scratch
Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand....
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Season 2
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Episode 16
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11:42
How to Simplify Your Marketing
It’s never been easier to start promoting yourself online. The hard part is knowing where to focus your attention and what to say to make your message cut through and stick in people’s minds. All of us have limited time, resources and money. So...
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Season 2
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Episode 15
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11:00
Brands We Love: Heaps Normal
Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segme...
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Season 2
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Episode 14
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17:34