Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
When To Pay Attention To The Competition
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Baker Creative
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Season 2
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Episode 21
Ever heard the advice to ignore your competition? Some marketing and branding pros are of the opinion that staying in your lane and just being yourself is enough to separate you from everyone else in your space. This week, we’re unpacking whether this is sound advice and tips for evaluating your competition, without getting caught up in comparisons.
WE DISCUSS:
- When and why you would want to evaluate your closest competitors
- Reasons why some marketing and branding pros advise clients not to pay attention to the competition, and whether it’s sound advice
- Why being better than your competition is a flawed strategy
- A simple, three part framework for choosing the right brand positioning
- Our best tips for approaching a competitor analysis
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- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us