Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
Brands We Love: Webflow
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Baker Creative
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Season 2
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Episode 23
There’s so much to learn from successful brands, and this week’s brand we love is one we personally use and recommend. Webflow has managed to build a strong community, particularly of designers and developers and in this episode, we take a look at the strengths of this brand, from their big idea, to their brand personality and visuals.
QUOTES FROM THE SHOW
- “I think Webflow are a brand that people want to join. And it all comes back to their big idea.”
- “To join a brand, we need to be presented with a compelling future that we believe in.”
- “I like to think of your brand message like a story or a movie. Contrast and tension is what makes it interesting.”
- “If you want your brand message to be memorable, you need to show people a compelling future and invite them into it.”
- “Your brand only exists in people’s minds. It’s a perception. If you fail to talk to them, connect with them and involve them, they become less invested in the journey to the vision and are less likely to remain advocates.”
- “One of their values is get it done, do it right. So there you go. I love a brand that actually lives out their values.”
LINKS & RESOURCES
- Learn more about Webflow
- Read more about why we love the Webflow CMS on our blog
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us