Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
How To Uncover a Compelling Founder Story
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Baker Creative
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Season 2
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Episode 25
Can’t think of one single thing that makes you different from the rest? We can— your founder story! And the good news is, everyone has a compelling story to share (even if you think your business’ inception was especially ordinary). In this week’s episode we’re talking about founder stories, and how to uncover yours.
WE DISCUSS:
- What a founder story is and why you need one
- The 3 unmissable ingredients that make for a memorable founder story
- Founder stories from Airbnb and Nike
- Two angles to help uncover your founder story
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
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