Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
A Quick-Start Guide To Choosing Your Brand Colours
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Baker Creative
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Season 2
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Episode 26
Choosing your brand colours can feel like a stab in the dark— unless you have a clear direction. In this episode, we discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.
We discuss:
- Why you can’t choose your colours until you understand what you’re trying to communicate and to who
- Why looking at your closest competitors can help guide your colour choice
- Why picking your hues is only part of the equation, and the importance of colour application in visual communication.
Links and resources:
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us