Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
6 Ways To Define Your Specialty
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Baker Creative
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Season 2
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Episode 27
Ever heard the advice that you need to “niche down” or “specialise”? It’s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise.
WE DISCUSS
- The benefits of specialisation
- Six common ways to specialise— including horizontal, platform, vertical, demographic, psychographic and situational specialisation and examples of each.
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us