Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
This is How You Make Your Offer Irresistible
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Baker Creative
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Season 2
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Episode 28
Ever been told that you’re too expensive? Ever lost a client because they couldn’t ‘justify the price’? Rejection is never fun and let’s face it, you’re not a good fit for every client. But, for the right client, your offer should be irresistible. So if you suspect your offer is to blame for a lack of high value clients getting in touch or signing on the dotted line, today’s episode is for you.
YOU DON'T WANT TO MISS:
- The two big reasons people might balk at your price
- Why you need to work out what your client really wants from you
- The problem with letting your personal beliefs and assumptions influence your offer
- Why price and convenience are just some of the factors influencing buying decisions
- How to avoid competing on price
LINKS & RESOURCES:
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
- Snag your free coming soon page