Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
How to Choose Your Brand Fonts
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Baker Creative
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Season 2
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Episode 31
If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands.
WE DISCUSS
- The difference between a font and a typeface (no they’re not the same thing!)
- Four criteria to help you find the perfect typefaces for your brand
- 3 common mistakes people make when choosing typefaces and how to avoid them
- Whether you should use the same typeface for your logo and your supporting fonts
LINKS & RESOURCES
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- For more visit bakercreative.com.au and self-made.studio
- Work with us
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