Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
A Pretty Pickle
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Baker Creative
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Season 2
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Episode 34
When most people think about design they think about creating something aesthetically pleasing. But as we discussed in today’s episode, aiming for a beautiful design might be a flawed approach.
WE DISCUSS:
- Why a beautiful design is a subjective measure and not necessarily a helpful one
- The part of design most people don’t consider and why it matters
- Should personal preferences be taken into account when designing your visual identity?
- 3 helpful criteria to assist in evaluating a design or briefing your designer
- Why you don’t want as many opinions as possible on your visual identity and who to ask for feedback.