Brand-Led
Brand-led is your go-to source for actionable lessons in branding. We show business leaders how to navigate the branding process—from strategy to rollout and beyond. If your current brand no longer feels aligned with who you are or where you’re heading, or if you want to learn how to use your brand as a way to align your team, your message and marketing—you're in the right place. Subscribe to get weekly branding tips that will help you and your team gain focus, clarity and momentum. Find out more at bakercreative.com.au or follow along at instagram/baker_creative
Brand-Led
Brands We Love: Heaps Normal
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Baker Creative
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Season 2
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Episode 14
Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there’s so much we can learn from brands who are doing a great job at standing out in their space. Today’s brand is Heaps Normal, an Australian non-alcoholic beer.
WE DISCUSS
- How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.
- Trends that have played a role in the adoption of Heaps Normal and their product.
- How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.
LINKS & RESOURCES
- Learn more about Heaps Normal, follow @heapsnormal or find a stockist (for y'know, research purposes)
- Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
- Find out more about Baker Creative and our services at bakercreative.com.au
- Find out more about Self-Made and our DIY shop at self-made.studio
- Work with us
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