How Jake Sapp Is Going to Create the Number One Beer in Georgia

Jake started Peach State Lite – The Unofficial Beer of Georgia – in September 2022. After one year, his distribution has expanded to include all Krogers in Georgia, and it continues to grow. He started with an idea from tasting beer and then eventually started a business plan to brew and distribute a great tasting light beer that is “crushable” he has done it and is on his way to building a great brand and business.  His goal is to be the #1 independent beer in GA in 3 years.. that’s 2026…LETS CHEER HIM ON! Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!

-----

GOLD NUGGETS:

(00:00) - Small Business Safari With Jake Sapp

(07:33) - Creating a Local Light Logger Brewery

(15:36) - Craft Beer Business and Distribution Challenges

(28:14) - Marketing Ideas and Branding Strategy

(37:49) - Peach State Light

(47:20) - Favorite Features, Customer Service, DIY Nightmares

(54:54) - Impressions of the 90s and Marketing

-----

Jake’s Links:

Website |  https://peachstatelite.com/ 

Email |  jake@peachstatelite.com 

Instagram | @peachstatelite.com

Non-Profit Mentioned | https://espyouandme.org/ 

-----

Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!

-----

If You Loved This Episode Try These!

• Out Running Bears and Business Growth Planning!

• 2024 Strategic Planning in Home Services

• 2024 Home Service Industry Predictions Because Economists Don’t Lie! | Mischa Fisher

-----

Have any questions or comments? Connect with me here!

Transcript

Chris Lalomia: 0:00

When you say golden pantry, what do you think their tagline is? Like yours is the unofficial beer. What do you think golden pantry's tagline should be? Cause I have it. What is it? The greasiest chicken you'll ever have.

Jake Sapp: 0:11

Oh yeah, but Kyle is a good, it is so man, he's a great freshable beer to wash it down.

Alan Wyatt: 0:17

Oh my God.

Chris Lalomia: 0:19

Welcome to the small business safari where I help guide you to avoid those traps, pitfalls and dangers that lurk when navigating the wild world of small business ownership. I'll share those gold nuggets of information and invite guests to help accelerate your ascent to that mountain top of success. It's a jungle out there and I want to help you traverse through the levels of owning your own business that can get you bogged down and distract you from hitting your own personal and professional goals. So strap in adventure team and let's take a ride through the safari and get you to the mountain top. Alan, here we go. We finally got somebody to help us out and get us a beer.

Alan Wyatt: 1:00

Well, if they would have been in studio.

Chris Lalomia: 1:04

Well, you know all right. So if you follow this podcast, you know that we've been trying to get a sponsor. We're dying. We drink beer every time we get on and today we're going to cheers with the beer that we're going to talk about today. But we said you know what Great angle? We got a guy here, local. We're going to get him in, bring him into the studio and we're going to get him to schlep us a beer and maybe some swag. Huh, and some swag. And you know what he did? He pulled the old. Hey guys, I can't make it.

Chris Lalomia: 1:27

I'm really pleased we're like oh no, so I'm Catholic and and Alan grew up the son of a minister, so we love to lay guilt on people, so we're hoping that we just saturated you with a whole lot of shit and guilt to go. You know what, guys? I got to. You got to give me some beer, bro. Huh, I got to.

Jake Sapp: 1:45

I got to get you some beer up there, and I love a good guilt trip. That is a family trait that I come from. We call it the Keesler guilt. That's my from my dad's side of the family, so guilt is something that our family does well, oh nice.

Chris Lalomia: 1:58

All right, everybody. We have Jake Sapon from each state light. We're saying cheers to Pete state. If you watch now, you too, you're catching it. Each state light is the unofficial beer of Georgia, great tagline. We're going to jump into that because that's a huge marketing thing, but not yet. And a crack it, let's go, let's drink a little bit, have I told you how much I love beer.

Alan Wyatt: 2:20

I mean, I really like beer.

Chris Lalomia: 2:22

So we drink a lot of beer and Alan is originally from the Portland area, which he is the ambassador of. That was the craft brew beginning.

Alan Wyatt: 2:31

Yeah, oh, he agrees. Of course he agrees because it's truth.

Jake Sapp: 2:35

I can have a West Coast.

Chris Lalomia: 2:37

They were doing it, they were doing the beer and I obviously like must, like beer too, because now I'm on go out medication. Yes, you are.

Alan Wyatt: 2:45

He went and he went and got more beer. He's like I can take a pill for this. I got to worry about that I'm good, michael.

Chris Lalomia: 2:49

Your lifestyle keeps going, so we do drink a lot of beer.

Alan Wyatt: 2:52

We have drank this beer and you know it was my son, so I don't know what your target demographic is, but it was my 27 year old son. He's like hey dad. Have you checked out the speech state light? It's pretty good.

Jake Sapp: 3:06

Yeah, your son is right in the demo. I'd say. Our demo, though, is 21.

Alan Wyatt: 3:15

Got to say that 21.

Jake Sapp: 3:17

And then all the way up, though I mean I, You're in Europe.

Alan Wyatt: 3:19

Europe, that's right.

Jake Sapp: 3:22

When we make to Europe will be 18, but I have found that it resonates with a lot of guys, some girls, but a lot of guys really, just in that demographic of it's more of an interest. I'm really tracking more of what people's interests are other than what their age is. So it's usually guys who Want to watch the football game, they want to go hit the golf course. They're the guys that we want to hang out with, so so I got to say it's really surprisingly good.

Alan Wyatt: 3:56

and I don't mean that as a backhanded compliment, sure. But when I think of light beer, I think okay, it's got to be at 34 degrees and outside needs to be 110 for me to like it. You know, I got to be on a golf course and drink a cup. This is, this is a good beer. I mean this is a good beer.

Chris Lalomia: 4:15

So we're, we're, and so are we doing that, we're doing the review right now, right in front of me, without knowing Open it. I've already drank some of it, so I'm going to drink some more because I have a pill for that. So all right, give us, give us your review Well.

Alan Wyatt: 4:28

so what I want to ask, though, is what makes it light, cause, I mean, it does not taste like a light beer.

Jake Sapp: 4:35

Yeah, no, it's not.

Alan Wyatt: 4:36

How many calories am I drinking in this tall boy?

Jake Sapp: 4:39

You're drinking, so we're, we're sitting right about one between you know, probably 110 calorie loss Really, yeah, come on now.

Chris Lalomia: 4:48

We're only 19 over, right.

Alan Wyatt: 4:49

So this this is speaking to Chris, because he's um, how overweight are you?

Chris Lalomia: 4:55

I am not. I'm actually in the obese category. You're obese and but if I lose 10 pounds, I'll be solidly overweight.

Alan Wyatt: 5:00

So peat state light could be part of your health regimen. To just get solidly overweight, right.

Jake Sapp: 5:06

A Bud Light might be 99 calories or so, but if you just do a couple of these, a couple of calisthenics and he's waving his arms. I'm waving my arms too. I got it. I've got to drop your 10 calories now, or even.

Chris Lalomia: 5:17

I'm all the back in. I'm going to be solidly overweight soon, don't worry.

Alan Wyatt: 5:21

What's the gravity of this With 4.2. Man?

Chris Lalomia: 5:26

Yeah, so I mean so, alan. Uh, so in terms of reviewing that sucked, but anyway no, no, no, I'm, I want to know I want it. I liked it. It was. It felt like a full-bodied lager beer. Right yeah, it actually has somebody, it really does. I liked it a lot and uh, I will not give the back end of compliment. I've had it and we did it before you came on. I was like, wow, this is good, this is a beer.

Chris Lalomia: 5:48

This is a beer I would drink because, uh, for me, if I'm drinking light beer, I like Amstel, um, because it's got a little bit of taste to it. Uh, miller, light. If it's 110 degrees and I'm at the race track, good wrench hat. Go to Oscar, Um, and uh, I'll drink light beer there. But other than that, now, I like the full, uh, and give me the fatty beer.

Alan Wyatt: 6:08

That's what that's what I wanted when I look at Jake's story, you know, I guess you traveled around the country and you were kind of seeing seeing what the local beer was everywhere you go. Chris is from the Midwest. I went to college in the Midwest and there's a lot of really old breweries that make some pretty skanky beer and uh and but everybody loves it locally they don't have this kind of flavor.

Chris Lalomia: 6:31

Right, I I. So what I usually do when I go to a bar like a craft bar anywhere I try to start. I start with the light beer, see where it's going to go, and then move my way up to the well. That was last night. So that's what I do when I come. I'm like never start with three tequila shots. I am dragging ass, but don't worry, the beer's bringing me back. How?

Jake Sapp: 6:49

big of a marketing buy did you make Right back in it?

Chris Lalomia: 6:52

I have feeling it. You know, actually this is medicinal. That's right, I think, I think this has medicinal properties.

Alan Wyatt: 6:58

You're getting it right now on the podcast. You're getting lighter and more sober.

Chris Lalomia: 7:01

The more you drink it as this gets out there. When this goes out in podcast world and people start listening to this, they're going oh my god, you can heal your shit with this. I'm talking nature to cure. You know, follow me.

Jake Sapp: 7:13

I'm talking to a couple of people and then Pete Statelite.

Chris Lalomia: 7:16

I don't know, pete Statelite, you'll be right back, of course. All right, jack, we're talking way too much about us and we're too much yik yakking about what we're doing, so how the hell did you start this?

Jake Sapp: 7:30

Yeah thanks, that's a good question. It started as just a just an idea. You kind of alluded to it. I was. I took a big road in the back of it, I was in the 1500 with a camper shell. That makes you kind of like a dog catcher. My dog was with me, I was camping in the back of it.

Jake Sapp: 7:53

My wife met me for some of it, um, but I was really seeing the country by vehicle and I was stopping by and I loved drinking the local light beer. Um, I grew up, my favorite beer ever was the drinkability, the crushability, because when I drink beer I usually drink more than one. But then I love the the point of these local light beers because it's a lot of times it's that that is and drinkability, but there's something unique about it and there's a talking point with the locals. And so I come back with Georgia. Um, I kind of sit on it for a little while. I've worked at for about eight years, um, in Watkinsville, georgia, as a program director for an organization called Extra Special People, and so we serve children, adults with a middle of disabilities, and, um, that was a great, you know. First eight years of college. That was a great career for me.

Chris Lalomia: 8:59

Well done, yeah, well done.

Jake Sapp: 9:02

Yeah, that's great and it really, I mean, I think it really gave me a great appreciation for community and community business. Um, we have a 50 year old body shop. So my grandfather kind of took our family firmly into the middle class when he started a small business in 1972. Um, and so we're on the north end of Athens and we repair cars and we do quality work and we have a great reputation in the neighborhood and in the community. Um, but with that, you know, I was working with my dad and my uncle and I had a little more leeway in my work and the idea of this local light logger came flooding back to me. Um, and I don't have a ton of resources to make that happen. I've never brewed beer. Um, I don't own a brewery, I don't, uh, know how to brew beer, but I know what good beer tastes like and I know how to drink good beer, um, and so that that sounds like a, as we talked to all of our entrepreneurs out there, that's the excellent recipe for failure.

Chris Lalomia: 10:07

Okay, so I don't have any resources to do it. I'm not going to get into it, but I don't have any resources. I have no money, but I like beer.

Alan Wyatt: 10:15

Alright, well, continue. But the the thing he is in common with all the entrepreneurs is he's got? Balls.

Chris Lalomia: 10:20

Hell, yeah, we're getting into that. Yeah, alright, they're dropping.

Jake Sapp: 10:23

They're dropping big. I can hear them.

Alan Wyatt: 10:26

resources and so we're luckily Drop it.

Jake Sapp: 10:28

Um my college roommates Um his name's Aaron Biscous. He's my partner at Steelfire Brewery in Swan Georgia.

Chris Lalomia: 10:41

That's just up the road from us Good.

Alan Wyatt: 10:44

That is it.

Chris Lalomia: 10:45

Have you been to that brewery? I have not been to that brewery, but I've been to there. Uh, they do a good job giving back to the community.

Alan Wyatt: 10:52

I've been to one of their call for that. No, it's, uh, it's a great brewery. They do a good job. It's in an old fire station and the only thing that kind of weirds me out is you park at the police station.

Jake Sapp: 11:02

Yeah it makes a little it makes a little sketchy.

Chris Lalomia: 11:05

Yeah, like are they going to follow you and get your tag down, uh you are, you're getting nailed, bro, alright, so so alright.

Jake Sapp: 11:13

so, aaron Biscous, he was your roommate in college, remain college, um, so he does that full time. It's a great operating brewery. It's um pretty typical for what you're seeing in this region as far as um craft breweries go. I mean they have a ton of foot traffic their tap room crushes it in the ground.

Jake Sapp: 11:35

It's crowded, it's always slammed. Uh, they're huge apart of the community. Like you said, you've been to their golf tournament. They're raising money, they're they're great community partners and they're a great community establishment for the Swannie Georgia area. Um, so I come to him with the idea and I said, aaron, I love what you're doing, but I want to make a beer that has nothing to do with that and I don't want to get into that game. I don't want to start a brewery. Um, I think I'm going to be a great brewery and I think you have the resources to help make that happen. Um, and originally I got him the idea and he said, no, it doesn't really make sense to me.

Chris Lalomia: 12:15

I don't get it, okay, alright. So I don't know what I'm doing. I did this. I go to my my roommate. I go to my roommate from college and I go hey, dude, you're doing this, you're successful, I'm going to do the thing Now. It doesn't make sense, alright, continue on, mr.

Jake Sapp: 12:28

Balls. So, um, that doesn't make sense to me. Um, see, and I, you know, I gotta. Now, I gotta prove somebody I care about. I gotta prove him wrong. And you know, this is one of the guys I golf with all the time. This is a true husband's wedding, um, we have a brotherly relationship and so when your brother tells you you can't do something, there's nothing more you want to prove wrong than him. Um, and so I start working on the business plan and I start working on the model of what I want to do with my partner. I find a brewery that likes the idea, that wants to do it. Um, and we start working up a contract and what it's going to look like as far as revenue sharing and things like that.

Jake Sapp: 13:14

Um, and then, on a whim, I take my wife to the airport one morning. Uh, I want to go to the braze game later. So I go to Aaron's house Um, both between dropping her off at the airport and going to a braze game and I sit with him and say, hey, this is what I've built out so far. I just want you to know, like, I'm not going to beat your ass in beer sales because I've found a great partner we're going to do this. And he looks at everybody, says, all right, fine, let's do it, do it with me.

Jake Sapp: 13:46

And uh, I was like, okay, I mean, I, of course, would rather work with one of my best friends than anybody. So I called other people, let them know what a side they're going to be. Um, we haven't, you know, signed anything, so there's no binding contracts. They wish me luck, and so we got started. Um, that was the spring of 2022. Um, and so I started working on the brew master, on the brew. So I'm working with uh, myself, my brother and a graphic designer on what I wanted the design to be and what I. We hit shells for the first time in September of 2022. So we were able to kind of get it moving pretty fast.

Alan Wyatt: 14:31

Back up a second. I want to know a little bit more about working with the Brewmaster and how you came to this recipe.

Jake Sapp: 14:40

Yeah, and so this Brewmaster his name's Phil and Phil is an award-winning Brewmaster from Silphire. I mean, he's one of the great American beer festival and just a really great brewer and I came to him kind of with what I wanted to do and the beer I wanted to make. And so he kind of got in the lab and started working on the beer and we put it together. And so he kind of gave me a sample about four or five different brews and we went through them and kind of talked about different characteristics and tasting notes and I really respected his opinion you know, in a lot of ways more than my own but I kind of gave him some feedback and he went to the drawing board and so we came out with PCA Light that way, just really trying to trust an expert, so being the expert myself, knowing who an expert is and working with him.

Jake Sapp: 15:36

And so when he brought what is PCA Light into the can and I tried it for the first time, I knew that was going to be it. I knew it was crushable enough but still had enough taste and flavor profile to make real beer heads also appreciate it. And so I feel like it kind of bridges the gap between a domestic beer drinker and a craft drinker, and that's what I wanted to be. It's because, you know, I can't price-wise I'm not going to compete with another light that has such high volume that they can, you know, charge so low on a beer. But quality-wise I can beat them and that's something we can do because it's quality made. You know the production dates and you know who's making it, and so that was kind of the whole premise of the business.

Chris Lalomia: 16:25

All right, so we're laying this down. It's December 23th, so we're literally a year into since you first made it. But you said something early and I brought this up when we joked about it. Didn't know what I was doing, don't know how to group, but you said something and that is key for everybody you stopped and started to build a business plan and that's one of the things if you listen to this podcast, that is so big for me because that helped me. Here I am 15 years later in overnight success definitely not a year into it.

Chris Lalomia: 16:54

So yeah, and don't know where I've got gout and I'm on like 25 pills, but it doesn't matter. But so back to you. So you built that business plan. Did you have people look at that business plan other than that to develop it and roll it out?

Jake Sapp: 17:08

Sure, I mean I spoke first with my father and my uncle, who are successful business owners and their own right in Athens here at the Body Shop, and they have great business acumen, so I ran it through them. In my time at ESP, I was able to meet some really great business mentors. Esps are really good, nonprofit, and one of the ways is that we run a lot of things like a business and the way we build and grow and develop, and so I was always encouraged from my executive director to have a mentor, and I always suck mentorship from business owners because that's what I've always been interested in, and so one of my best mentors is Michael Rips, who is the owner of Jittery Joe's Coffee, if you're familiar with that Great, great coffee shop.

Jake Sapp: 17:58

Yeah, it's a great coffee shop and a great brand, and he's been a great mentor for me.

Chris Lalomia: 18:03

There you go, and I think that's the part I wanted to take away. He built a business plan. He got good mentors to look at it. You're talking about Jittery Joe's and so of course we're on the 15 continents that are in the world of, in the earth. I mean, we're everywhere, man, so we're big, but you don't have Jittery Joe's where you're at just think Starbucks and so you're using a guy who developed and he competed because Starbucks is out there. But he realized he can compete with them with a good brand, high quality coffee and still charges the same per cup price and has dominated the market and has actually forced Starbucks to the fringes and his local market. So great brand, good idea, because you got somebody who's done this stuff for before for you. That's awesome, that's the stuff.

Alan Wyatt: 18:47

I think it's just gold. Well, and so we've got two things we got a guy here with big balls and he's got vision, the big balls and he surrounds himself with great people. It doesn't sound like Jake has ever burnt a bridge. I mean, you got your college friends, you got your high school friends, you got your new business friends. I mean, he surrounds himself with great people. He might be a good guy. He might be a good guy, maybe I don't know.

Jake Sapp: 19:14

Or maybe I just trick people for long enough to just stick with me.

Alan Wyatt: 19:20

Yeah, they probably feel sorry for you.

Chris Lalomia: 19:21

I like it. He's a total con the whole time. A grifter yeah, I love this man. Dude, this is awesome, all right. So usually we get a lot of people on who have been doing this for a while saying, hey guys, this is the bumps, these are the bruises. Here's where you've been at this for like a year, year and a half. So where are you at now? Is this a full-time gig? You still working in the body shop? This is a part time.

Jake Sapp: 19:44

So I've been blessed with the body shop to be able to stay on there and right now I only work one full day a week on Peach Shade Light. So I hit the market once a week. I get in, try to meet people, try to sell. Of course I'm at my desk at the body shop in Freetown hammering away on emails and some marketing stuff, and at night I'm doing stuff on our weekends, but a truly a day of the week. But then in January I'm transitioning into two days a week on the beer and three days at the body shop, just because we're growing and that's really helped me with some sustainable growth Instead of this.

Chris Lalomia: 20:25

I'm pumped, bro. This is awesome.

Jake Sapp: 20:27

Instead of this huge boom at once. That's really sexy and fun. I'm really trying to lay down a good groundwork and be really quality for the customers I do have and show up for them and give a good product and show my face and build it methodically, which isn't my first nature but, like you said, the people I surround myself with and the way this business is starting, it's taught me to be more methodical and kind of slow myself down and move, and so I'll have a stronger foundation and then the way the business is built. And so you know, for me personally, I do have the resource to be able to go to work with my family and make an income for me and my wife, which takes a huge burden off of it. And then for the where we brew.

Jake Sapp: 21:23

You know I mentioned Silphire is one of the highest performing tap rooms in the state, so they're brewing beer regardless and that's an operating business regardless, and so we just have to get in their schedule. But there's a. You know Silphire is not begging me and saying like you got to sell more, you got to do everything to sell more, because we need to put more guys to work Like they're busy. They're doing fine too, and so it's a really sustainable model where we can weather. You know, december and January are typically slower for beer sales, and we can weather that without pulling our hair out, because people have a strong foundation to grow.

Alan Wyatt: 22:03

So distribution in Georgia, I've always heard, is a challenge. I mean, how are you navigating that? I mean I bought this four packet Kroger. I was like that's pretty awesome, Dude, that's huge it is.

Jake Sapp: 22:16

It is so your ability to do that. Again, that's about partnership, something I think I learned so much from working in our profit world. We depended on partners, depended on local businesses, and I kind of took that forward and said that partnership with Silphire. Silphire already works with a great distributor, and so Georgia is a three tier system For anybody at home. So I'll kind of explain that how the three tiers work.

Jake Sapp: 22:47

There's a producer or the supplier, so that's the people that make the beer, that's steel fire, that's peach shape light, that's even things like Miller light, that's things like terrapin and creature comforts as things like Jack Daniels. We're all suppliers. We can't sell our beer directly to consumer. I can't sell you peach shape light directly to you guys, unless of course you go to the brewery and there's some laws there that make it a little accessible, but still there's a volume limit there's. You just can't really do it at scale legally.

Jake Sapp: 23:22

So there's distributors, and so we sell our beer to a distributor. Our distributor is United distribution. They're one of the best distributors, I'll say they're the best distributor in the state. They have a huge portfolio sweet waters, one of their beers that they sell still fire and peach shape light. They sell Jack Daniels whiskey I mean that the portfolio. If I showed you, you would recognize 95% of their brands and they so they do a great job of selling it. So they buy it from us. The distributor then sells it to on-premise accounts, which is restaurants, bars, golf courses, things like that, and also off-premise accounts, which is Kroger, convenience stores, independent liquor stores, and then that's where the consumer can then go and Purchase peach shape light. So those are the three tiers and that's how it works.

Chris Lalomia: 24:23

I do you have to be exclusive as so to get into the business side of this. So you make it. You get with a distributor. Do you have to be exclusive with that distributor or can you find another one?

Jake Sapp: 24:33

So it depends on the distributor. Some distributors are like regional and so they'll pop around. United they're they're the big dog on the block and they're statewide and so Once I, once we sign that contract, we're not getting with any other distributors.

Chris Lalomia: 24:49

United is Our guys and they're gonna continue to, you know, be our guys through and through right, and so the reason I bring that up, it's because United is the big dog in this stuff. I'm not an expert in this stuff, but I do know enough about it. So he he got in with United. But they don't take you unless they think they can move it right. And so how did you convince them you could move this?

Jake Sapp: 25:11

you know I think cast, vision casting kind of having to. I Give a lot correct to my partner at still fire, aaron. He's a great businessman. But you know we had to work together and do some vision casting and show them what, who our intended market was. How are we gonna do it? You know I already had accounts in my pocket ahead of time who had committed to being partners with us and buying our beer Golden pantries the one I always brag on, golden pantries, a regional convenience store here in northeast Georgia.

Chris Lalomia: 25:48

We use. When you say golden pantry, what do you think their tagline is? Like yours is the unofficial beer. What do you think golden pantries tagline should be? Because I have it. What is it? The greasiest chicken you'll ever have.

Jake Sapp: 26:00

Yeah, but Kylie isn't good.

Alan Wyatt: 26:05

The crushable beer to wash it down. Oh my god.

Jake Sapp: 26:08

And so you know you talked about earlier, I never Lose a connection once I make it. One of my high school best friends, his Wonderful wife is the marketing director for golden pantry, and so she put me in contact with their team and so with that connection and that commitment it, I was able to go kind of to the table. I live in Athens almost my entire life and I had a lot of bars and restaurants already committed to buying the product, and so I was able to go to United and say, hey, I've got a foothold already. We have a good base, let's, let's see what we can do, and they jump on board.

Chris Lalomia: 26:48

Yeah cuz it's a tough move. You know anybody thinking about this biz. I Just know enough to be dangerous in this and know enough to know that I've never gotten into it, just like I've never get into a restaurant, you know, I picked the handyman business, which is equally hard and absolutely skull crushing, and that's why, after 15 years Remodeling and actually have a branch out in Athens as well. But look, yeah, yeah, we started out there, I've been out there and so we're really gonna go after this January. Here we are, december 23. So, yeah, really starting to get a foothold out there. But back to that United. You have to convince these guys, cuz that's a big player nationally, not just in Georgia, just nationally. So you get in and you were able to make that. So that's a great play on your part and well done Making those connections, because I know a lot of people who have tried for years and years, and years and can't get in.

Jake Sapp: 27:37

Yep, identifying you know. I think it's so important to identify the person you want to align with, the team you want to line with, and then making a convincing case on why they want to align with you too, and so it's been a great partnership so far.

Chris Lalomia: 27:54

So let's talk about marketing a little bit, because I think one of the best things as I was, I'm on your social media, watching your Insta and seeing what you guys are doing there and loving it. But I love the tag the unofficial beer of Georgia. I just think there's something that so resonates with me. I've seen you guys at tailgates, I see at the. Now Georgia didn't get it done this year. Don't worry, my dogs Don't worry. Don't worry, we're coming back. We'll be on this. This team is not going away. Roll tide, whatever Can I hate elephants. By the way, you know what? If I ever go to the zoo again, I'm gonna spit at the elephants.

Jake Sapp: 28:29

I like that. I'll join that pack that a boy.

Chris Lalomia: 28:33

So how are you gonna? What are you thinking about with marketing? Give us some of these ideas. What are some of those creative things that are jumping out of your head right now?

Jake Sapp: 28:40

Yeah, you know, I think with us beer there's only so many times you can show the label. There's only so many times you can tell them how good the beer is. There's you know they're they beer. There's a lot of good beer out there and so I want to sell a good beer. But it's a lifestyle brand. P Sheet light is absolutely a lifestyle idea. That's a lifestyle choice. And when you're buying P Sheet light beneficial beer of Georgia our consumer is saying we don't want to buy a Miller light today, we don't want to buy a Bud light, we don't want to buy. We'll buy what represents Georgians and what represents what we believe in and what makes our state special. And so I'm official beer Georgia. I knew no one could take that away from us. I didn't say official beer. Who's to say it's not unofficial?

Alan Wyatt: 29:32

and so we just, and nobody can follow you up and say that again dude that's, you might let got it.

Chris Lalomia: 29:36

That's more irreverent. I'm telling you that I almost want to be the trusted toolbox, the unofficial Right, the unofficial any man of Georgia, bulldogs. I read seriously? I would like I was just when I saw this. That's why I've been stalking the website. I was like this is genius, because I think it's hilarious and For for one group. But, like you said, you can identify your target market, and so let's talk about that for a minute before we go to cruise. Not us, apparently.

Jake Sapp: 30:02

No, we're not, we're too old and we are in the know you guys are drinking it, having a good time. You know are a thousand percent my target market.

Alan Wyatt: 30:09

Hey, here we go. We're a lot older, we have a lot more friends and we have money.

Jake Sapp: 30:13

You enjoy eating barbecue with your friends? You enjoy drinking too much beer? Do you enjoy watching the dogs or the Braves, or yes?

Chris Lalomia: 30:23

you take a look, yeah.

Alan Wyatt: 30:27

I gotta ask about this though. So, along with being the unofficial beer of Georgia, and again Jake's just got big balls right on the can for more information Called Jake 706 461 1257. What? Where does that number go? What possessed you to do that? And tell me about some of the calls you've gotten?

Jake Sapp: 30:48

So I've got the phone, I see my bedroom right now and I you know you want to see married right.

Chris Lalomia: 30:58

Okay we'll talk about that later, bro. All right, keep going.

Jake Sapp: 31:00

I get, I guess, in calls, and you know if I'm tracking it, thursday to Saturday is the definitely the highest volume of calls.

Alan Wyatt: 31:12

Do you get the I love you man calls Okay, okay, and then I knew it was coming.

Jake Sapp: 31:18

You get the 8 to 10 pm when somebody's had the first one or two and they're just genuinely curious and they want to like ask where it's from. I want to ask some pretty simple questions. Or they'll text people text the phone as well. From about midnight to 2 am Is when you just get the off the wall bonkers stuff you get. I just become people's friend. I'm just their drunk buddy. They get the call and say whatever is happening with their night. They'll let me know what's going on and so we get some. We get some pretty wild calls and text. You know, probably 15 to 20 a week so far.

Chris Lalomia: 31:59

So you are the brand ambassador and so Alan brought it up. Guys, you're, if you're listening, you're driving your car, you're to going for that run, you're at the gym working out. Although I just confirmed, somebody said do you listen to podcasts? You work out like no bro I got I gotta have music going if I'm gonna work out. I mean I'm trying to get down Anyway yeah so it says just all the overweights.

Alan Wyatt: 32:20

This is such a good goal. I mean, she looks at me, I see literally said that.

Chris Lalomia: 32:24

I know, but it's like You're looking at me, lady Sure. Anyway, okay, I'm digressing. For more info, call Jake 706 or 612 57. Dude, I love that. I love that you put that out there, because again, on official beer, georgia, and then this marketing ploy, those two marketing things, I think honestly, dude, I'm like genius stuff, I love it. So, was these? Were these your ideas or something you worked out when your mentors no, these were.

Jake Sapp: 32:51

These were both kind of off the top of my head. You know, I looked at the. The national lone stars slogan is the national beer of Texas and so I've looked at some other slogans and so it really is a nod to hearing great ideas from other things. You know, I really try. You know, when coming up with an idea, no idea is completely original. I think every idea is inspired by other good ideas and it's filtered through your own lens and made uniquely your own. So that's where that came from.

Jake Sapp: 33:26

The phone number is a little different. That revelation came when I was really just getting started on the beer, on the design, I had a buddy who's from North Carolina, he called me, who lives here in Athens and he knows that I've lived here forever, and so he calls. He says, hey, I Know you're local, whatever. Who's a good tree guy? I need someone to come cut my tree down in my yard, whatever it's gonna fall over. I was like, yeah, I'll see me. My buddy, seth's number. He owns a tree service and it's really successful tree service.

Jake Sapp: 34:02

And as soon as I said that, it dawned on me I was like People have these contacts, they know their handyman number, they know there, they know their Car guy number, they know All these numbers for the resources for their day-to-day life and so they share that with friends as referrals. So I was like why don't I just become the beer man? And so when people need to talk about beer and they need beer help, they have my number and so I just wanted to be a resource for them. And so it's really more of like a nod to small town Georgia of just your community knows each other and that's how you talk to each other.

Chris Lalomia: 34:39

So, guys, you're talking about marketing in any business. You're in think about that off-the-wall marketing. Right there came off the top of his head, nod Unofficial beer and I'm gonna put my name and a phone number on there. Doesn't that be your phone number, man? It can be a cell phone number in his bedroom.

Chris Lalomia: 34:57

Right right, dude, are we gonna talk about that though real quick, right? So, alan and I both been married for a long time, one of us successfully, one of us, you know it's anyway. But, dude, if you want to stay married, bro, that phone's got to get out of that fucking bedroom, you know saying okay, all, right, all right huh.

Jake Sapp: 35:13

Yeah, I'm just, do you ever I'm not.

Chris Lalomia: 35:14

I'm just telling you right now dude every once. Well, yeah, that once I got.

Alan Wyatt: 35:19

Do you actually just pick it up sometimes, or do you let it go to voicemail every time?

Jake Sapp: 35:23

so a lot of times it goes to voicemail. But my favorite is when I've been inviting in some my own product or the meta of two drunk people talking about beer on a beer hotline. There's just too much.

Alan Wyatt: 35:41

Can you imagine you're drinking a beer? You're sitting in a bar, you see the number, you call it in and then it's like hey no, jake, no, I'm gonna fix this right now.

Chris Lalomia: 35:50

You're dude, you're. You're in here at University of Georgia. You're gonna hire a kid. His name is now gonna be Jake. Everybody answering that phone will be Jake. And you're telling me hey, I'm gonna pay you I don't give shit 10 bucks an hour, it doesn't matter. But you're gonna answer the phone for the next six hours and when they pick up the phone, they're gonna be persona Jake and it's gonna be you dude. But it's gonna be like here's what you're gonna tell him hey, man, what's going on to? I love you, love this beer. We're just sitting out here having some barbecue at the around the fire pit. Really, love this beer. Like, really, man, what else you doing? You just chat them up and I want to hear about this, because that's the story, that legends are made up and then you take that stuff and you put that stuff on on social media and then it becomes a viral sensation. I mean, I'm not coaching here, but I'm like Judy, do this shit right, I Love it.

Jake Sapp: 36:39

Yeah, I love it.

Chris Lalomia: 36:41

Yeah, but you don't have to answer the phone all the time because, again, if I mean again, if you want to see Marie, it's that, that's the question.

Alan Wyatt: 36:46

So the next question is does your wife ever pick it up and go hey, this is Jake's wife, she's picked it up. She has done that.

Chris Lalomia: 36:53

Yes, what would be better if she goes? This is Jake. Okay, so I'm hammered. So, okay, I'll go with that.

Jake Sapp: 37:02

Okay, yeah, close enough.

Chris Lalomia: 37:06

Dude, this awesome Alright man. So love the marketing. Now we're gonna get back business plan. Now let's talk about the biz. Where do you see this thing in three to five years? I mean now you've been at it for a year. You're pretty excited still, right, if you're not, I am. I'm excited for you.

Chris Lalomia: 37:22

Yeah, no, I'm very but I love the fact that you're pulling the methodical line and I can't stress that one enough. Guys, on social media, you're gonna see shit. Oh, I had ten bucks in my wallet and the next thing you know is a billionaire and I had my own jet, my own. No, guys, that's the unicorn. It takes forever. It's a long, slow process and don't worry, guys, if you build it right, it will happen if you build it does, and that's something I've learned.

Jake Sapp: 37:49

You know, again, I've got a great partner. He's always a little more skeptical than I am. From the start, you know he was it didn't even think those you a great idea. And so which is really good for me because we're a good union gang and you know he was like we're looking at the business year in he said, did you really imagine it was going to be this successful? And I said yeah, I thought it was. I thought it'd be even more successful than it is, and that's just not reality. What it is right now is what it's supposed to be, and so that year's three through five, you know my goal is to be the number one selling independent beer in the state of Georgia. I want to be the beer that is in people's fridge. I want to be people's fridge beer. I want to be their beer that they go to when they're going to a party, when they're cooking dinner, when they're. It's just an every. I want it to be an everyday beer, not a special occasion beer. It's a beer that makes every occasion special.

Alan Wyatt: 38:51

So you're just 100% locked in on peach state light. You don't have visions of you know a couple of other different flavors, or not? Chris?

Jake Sapp: 39:00

is shaking his head. You know when a creative, as a creative person, stuff comes in your head. But I have committed to laser focus until I hit that goal, and when we hit that goal maybe we'll talk, but for now it's. I want to be the number one selling beer in the state, and so I'm going to be the number one selling beer.

Chris Lalomia: 39:20

So here's my problem. I started a handyman business and when I first started I would do anything to anybody at any time.

Alan Wyatt: 39:27

We've established the fact you are a big fat whore.

Chris Lalomia: 39:30

I am a big obese whore, thank you, strangely for a solidly overweight whore. But what I've had to do over these years is simplify, simplify, simplify, because if you can simplify your business and you can bring it into a niche, the niches bring the riches. The simplification makes it all happen for you and you want to go for it. Right? You want to have five brands and you want to have you know what? Screw this. I'm so smart, I'm going to have my own brewery, I'm going to have my own this. I'm going to have my own distribution and I'm going to do it. Dude, you're going to be so spread, so thin that it's going to be so hard. I love what he's doing and you know people ask me you know we do this exercise with my CEO group all the time. If you can start over, what would you do? Keep it simple, stupid and stay right in your lane. And I love what he's doing.

Jake Sapp: 40:14

I mean, my brand's not big enough to handle multiple brands. I need one thing to think about and it's made it a lot simpler and a lot more fun, frankly, and it's as far as messaging goes it makes a lot more sense for our consumer. They're not expecting an IPA, they're not expecting a sour or a porter or a stout or you know these different stuff. They're just accepting a really easy, simple to drink beer. And that's kind of who I am, a simple person, and so it kind of works.

Chris Lalomia: 40:47

He's rocking the GoodWrench hat. I got to bring this up. If you don't watch this on YouTube, don't forget to go out there on the YouTube channel. He's actually picking up a ton of likes lately and a lot of followers, believe it or not, they want to look at us old white people talking. No, they really don't they. I think they, like all the other the people who were on who all got a big head of hair. He's covered it up, this one, but he's got the GoodWrench hat, and so when Jake, before he got on, we like dude, you're rocking old stuff. I'm like I actually wore the black version of that hat when I was a kid. He goes this is vintage, so NASCAR fan.

Jake Sapp: 41:20

Yeah, I mean enough, I'm the way of NASCAR, I go. I was at Bristol for my future brother-in-law's bachelor party in the fall.

Alan Wyatt: 41:32

That's a good bachelor party.

Chris Lalomia: 41:34

Whoa Dude. That's one track I've never been to, so I'm not a closet NASCAR fan. I've been to a lot of tracks and I got a buddy's really in the biz and really enjoy it and nothing goes better together than drinking beer and watching NASCAR and throwing chicken bones.

Jake Sapp: 41:51

There's nothing. There's no other sporting event in the country where you can bring in your own cooler of beer, and so once you get a ticket, you just bring in your own peach shade lights and you sit in the stands with your buddies and see cars going faster than any person ever imagined and drink. It's so fun. It's such a great event.

Chris Lalomia: 42:13

Oh yeah, man, I can see peach daylight all over that now, so we'll talk after this podcast because I could definitely intersect on interest as far as peach daylight NASCAR folks.

Chris Lalomia: 42:25

Yeah, I love that. So I know you get the Body Shop. You're doing that with the fam, so you've got all that going on, athens guy, so I love what you're doing. We've been talking about this over and over. You look back, you know you've been at it for a year and a half or so and you look back on it. If you could go back a year and a half, I'm going to ask you the question we asked ourselves a lot. Even 16 years into it, you start all over again. Which way? Which way would you have gone differently?

Jake Sapp: 42:56

That's a good question. I think what I'm learning more and more is how important it is to have my feet on the pavement, and so I think I would have even spent more time connecting in person with buyers. Whenever I see a sell spike, it's right after I've spent time connecting with people who buy the beer.

Chris Lalomia: 43:25

That is a great gold nugget. A lot of people want to try a side hustle or a lot of people want to think they're big time and, you know, start a business and perhaps they were a senior vice president in a large bank and they started a business and maybe they shouldn't be out there caulking a bathtub. But you know what everyone saw you got to put your boot on the pavement, so you got to do what you got to do and you got to be out there and be a person to make it happen. But if you don't, like you said, you just know that's going to go a little slower. That's all right, and especially in this case, because right now, guys, man, looking at this, all props, Jake, you're making it happen. I think everything's going to be solid. You just keep doing what you're doing. Stay out of it. So this has been awesome.

Alan Wyatt: 44:04

Yeah, unbelievable.

Jake Sapp: 44:05

So can you get it on tap in bars or yeah, you can and we've, and that was something that we didn't do for the first year. We just started a couple months ago. But I really want people get used to the packaging and start seeing it, because I think it's part of what sells. But we do have it now on draft, and so, if it's not already at your favorite establishment, if you're a true regular, any true regular should be able to request a beer that they want on draft, and so they can definitely get it on draft and it can be regular at any bar.

Chris Lalomia: 44:44

All right. So if I don't, we're going to get to the four questions a minute. So if you're in Georgia, it's peach state light. We just told you it's at Kroger, we just told you it's at Golden Pantry, if you know what that is. But if I'm not there, can I get it? If I'm in Oregon, can I get it? If I'm in Michigan?

Jake Sapp: 45:02

Not yet.

Chris Lalomia: 45:03

All right, guys, start asking for it. I'll give you another little trick, and that came from Uncle Nearest, that's right. You start asking for it and guess what? United. These guys aren't just Georgia, man, they're everywhere. You start asking for it, and they start asking their distributors for it, and that's what happens, man. That's how it pulls.

Chris Lalomia: 45:20

So, let's start doing it. You listen to this. You got to try this beer. I'm not kidding you guys. If you listen to us, you know that we drink a lot. Well, and you know we have everything. We appreciate quality, but we do. I mean, I'm a huge wine drinker, love my bourbon, love my beer, but I will not drink crap. So this stuff's good stuff. I like it, man. So all props, this is good stuff. Go out there, figure it out. Peach State Light, the unofficial beer of Georgia.

Jake Sapp: 45:46

I love that All right.

Chris Lalomia: 45:47

Let's get into our four questions, jake. So first question what is a book you'd recommend to our audience?

Jake Sapp: 45:57

Probably my favorite business book is by the founder of Patagonia, and of course I'm not in a, I don't have a business like Patagonia, but it's a book called Let my People Go Surfing and he just talks about workplace culture and view the way he views business. He's a really far out guy with far out ways of thinking, but Let my People Go Surfing is one of my favorite business books I've ever read First time. I've heard that it is in two years.

Alan Wyatt: 46:30

And I love books like that because I, you know you read all the classic business books. I hate them. I like the story. You know Arthur Blank founding Home Depot and the beginnings of Starbucks and stuff like that and I enjoy those real stories. That sounds like a good read.

Jake Sapp: 46:46

Yeah, it really is.

Alan Wyatt: 46:47

I'm going to pick that up.

Jake Sapp: 46:48

A lot of creativity out of me and one day you know, I appreciate like as it grows and we have employees and these things it excites me in the way to build a culture of people who want to continue to build a really cool business together.

Chris Lalomia: 47:05

Yeah, that's a gosh. Actually I can't even think of my next question because I'm so skeptical.

Jake Sapp: 47:09

I think I'm going to pick that up on Audible, just to I think you'd enjoy it, especially from the guys, just through this, I think you guys would both really enjoy what it has to say.

Chris Lalomia: 47:20

All right. So what's the favorite feature of your house? I'm in Homer modeling line to Like line to that phone. I know I want to be that phone.

Alan Wyatt: 47:34

Can we come hang out with you and we be just, we know? Answer the phone.

Chris Lalomia: 47:38

Actually I'm gonna volunteer for that. I want to be Jake for a night. Well, I'll take well.

Jake Sapp: 47:43

Go well, we'll split every other weekend between ourselves.

Chris Lalomia: 47:47

Dude, I'm so it all right.

Jake Sapp: 47:49

Favorite feature of your own really it's probably it's our location when we are. We're in Boulevard. We're walkable to downtown Athens. We're walking to a great neighborhood of bars and restaurants. I Know every one of my neighbors names. I had dinner with them. I drink beer with them. My neighbors are great friends. What's really funny is I live on a train track here in town and on the other side of the train track you can smell beer and and it's creature comforts Production facility, and so classic sea lager is a few. You know they're the big dog in my Market and what I'm going for, and so I get to get a kick in the butt every day because I know they're making a shit ton of.

Chris Lalomia: 48:36

So if you've established one thing early on when somebody tells you no or sticks their thumb in your face, the one thing you're gonna do is you're gonna come back after him. So I love that because you gotta have tenacity as an entrepreneur. I didn't bring that up earlier. But one thing you can tell Jake he's kind of laid back. You can if you can't get that vibe off the podcast. He has that late laid back vibe. But he definitely told you he's got that entrepreneurial fire and spirit in him.

Jake Sapp: 48:58

So yeah, I love your instinct in you too, so let's go, big dog, let's go.

Chris Lalomia: 49:02

I love that. All right. So one of the things that we're really interested in, we are freaks about, is we are customer service.

Alan Wyatt: 49:10

He kind of blew that one.

Chris Lalomia: 49:11

Yeah, start it All right. So let me try this. Yeah, hi, go back, rewind what? Hey, don't worry, I'm Jake from PC, so we love customer service. When we go out there, we love to be served because we are customer service freaks. Thank you, I blew it All right, we're back to it. What is a customer service pet peeve of yours?

Alan Wyatt: 49:32

When you're the customer yeah, no, it is.

Jake Sapp: 49:35

My wife actually laughs at me all the time. There's this great story. I was at a convenience store and I was picking up like soda or something. I was talking to my wife on the phone and I'm pretty sure I've seen this guy so many times at the convenience store that I know that he owned the convenience store and he was just being rude. It was like not being helpful, like I'm on the phone and that's okay because I'm a paying customer. He's trying to deal with something else and get pay you money for a service. He's being rude and I stopped and I said why are you being rude to me right now? And he was like taking a back by it. He said I'm sorry, I've just had a bad day. I said no problem, but I it drives me nuts when you're getting service and they act like they're mad at you for being there is. It drives me absolutely insane.

Chris Lalomia: 50:32

It's uh, I don't know if that's what drives me crazy, you know I think that's gonna be the hard part, with you as the producer, through the distributor to the person, ultimately giving that beer To that person in front of them. That's gonna make the impression on the individual, not necessarily a taste. I think that's for me. That's the thing as I I love.

Chris Lalomia: 50:54

Yeah, yeah, I think that's. That's definitely a big wild card, even in my world. You know, having to work in people's houses. It's hard Because people are freaking crazy. But I'm working in their house and I but I can control the customer experience through training and getting my guys to know how to do things. But in this case, somebody hands him a beer and if they're a total dork, you're gonna go. You know what? I don't like this beer right.

Alan Wyatt: 51:17

Mmm, I don't like that and I can call him at that number.

Chris Lalomia: 51:20

You know what? That's why I want to answer that phone, because I'm like what? What happened here? This guy was rude, which, what was? He was his name.

Alan Wyatt: 51:26

I'll find him. Yeah, this is not Jake. This is Jake's cousin, chris. La La Mia, I'm gonna slash your tires. How can I?

Chris Lalomia: 51:34

help you, uncle Tony. Uncle Tony, from Italy, is coming to go talk to you. Don't worry about it, I'm a cut, don't worry about it. Ah, yeah, it's alright, ah, fun, go, I'll take care of you. Okay, all right, last one. What is a DIY Nightmare story? Again, love this stuff. We're talking fire, dismemberment, flooding, emergency services. Yeah, so our car's slipping over into houses.

Jake Sapp: 51:57

I didn't tell you that one Mmm.

Jake Sapp: 51:58

Yeah, diy horse story. Yeah, I've gotten a handier as I've gotten older, but I've always just assumed I can do it. And so there's this really great story of when, when I was working at ESP me and one of my co-workers, who's now Her husband there were some of our best friends, but we're we're just hanging photos and it was like four photos and they're supposed to be symmetrical 24. I just like knew I could get it right. And so if you ever go to ESP in Watkinsville there's a certain wall that if you look under where these photos are, there's no less than 25 holes in the wall where I just putting nails in. Awful, and it didn't make any sense.

Chris Lalomia: 52:54

I love that. Now, it wasn't flooding, it wasn't fire, wasn't dismemberment. He may have hit a plumbing pipe that he doesn't know about, but yeah, that won't happen for a while, especially at the nail set. But it is hilarious. We have done a lot of that where you pick up pictures for people and you go look in there like, hey, we just need to fix up the wall. And you look behind you like how many times that you tried it? Yeah, how I. I'm like, yeah, I mean, there's more nails behind this thing. It looks like somebody took a little pin shot gun. I went that's awesome, jake. How can everybody else find out about you? I know you're in Georgia local.

Alan Wyatt: 53:32

But they can buy a beer and they can call them at this number 706 or 611 to 57 716 or 611 to 57, you're gonna get Jake.

Chris Lalomia: 53:42

And here's the deal. Even if you call and this voice sounds like this guy, my name is Jake.

Jake Sapp: 53:47

It's Jake, we're all Jake.

Chris Lalomia: 53:48

We're everybody's Jake. We're gonna take care of you.

Jake Sapp: 53:50

So Peace, shate light, calm. Jake at peach. Shate light, calm. Couple of exciting things in the new year. You guys, this is our new can. You have a little different can than I do. So if you look at your can, it's a label. We've hit a volume number where we've been able to get true painted cans and so there's a more of a metallic. Look on it, if you see it.

Jake Sapp: 54:13

Yeah the numbers still there, the things are still there, but we did update it. The recipe I've even tweaked Recently and made it even more crushable and that's all gonna start kind of coming through the pipeline at the first of the year. But yeah, peach shate light comms are great way to reach me.

Alan Wyatt: 54:34

It's even more crushable than this. Chris, let's go. Hey, so, jake, I got a quick question. I just texted a picture of the beer and you on our laptop to my son and he goes I want the sweatshirt that Jake's wearing. Is that for sale?

Jake Sapp: 54:47

Yeah, it's for sale on our website and this is a Throw. I you know you talk about throwbacks. I think the impression from the 90s is so strong on me. I was born in 91 so my eyes were open. I was the youngest of four, so I was doing what my older siblings were doing. But obviously this is a delin heart nod and this is a nod to the 96 Olympics, I thought.

Jake Sapp: 55:11

I thought it looked kind of like yeah and so that's that Olympic flame and that same color scheme. But I was so influenced by that time period and the things that I still find Aesthetically attractive or straight from the 90s, and I kind of dress like that still. So it is on the website and he should definitely pick one up.

Chris Lalomia: 55:32

All right, go out there, get some merch from the website. It's like you got a sale. Love it, all right. If you didn't learn something today, that's not on me, and if you aren't drinking some peach daylight, that's on you. You move to Georgia because we are the land of the free and we got one of the best governors ever. We're making it happen here. We got an awesome business, but this was been awesome. If you haven't learned some stuff about this marketing, figure out a business. He's a year into this thing and he's already starting to crush it. Relationships, relationships, all mentors, balls.

Alan Wyatt: 56:03

We're making it happen three balls. Well, I'm sorry.

Chris Lalomia: 56:06

I was giving the extra ball because I was I've excited and this guy's hoping we might have three. Well, he might, because he is Jake at Pete State light. We're out of here. We got to go. I could drink more beer. Cheers, fellas.

Jake Sapp: 56:18

Cheers.