The Social Media OG Tells Us How to Maximize Your Social Media Exposure – Corey Perlman

Are you authentically presenting yourself on social media? Corey takes us through the steps to understand how to create a successful social media presence. Two things have stayed constant: Sales is sales, and people are people. You need to stay "top-of-mind" with your customer base by figuring out who you are targeting and what you want them to remember about you. Be authentically social. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!

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GOLD NUGGETS:

(00:00) - Navigating the Digital Marketing Landscape

(05:18) - Entrepreneur’s Journey Through Marketing Trends

(17:28) - Leveraging LinkedIn for Professional Growth

(25:23) - Social Media Strategy and Engagement

(33:28) - Digital Marketing Trends for 2024

(40:27) - Reclaiming Authenticity in Social Media

(45:19) - Connecting Through Sales and Customer Service

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Corey’s Links:

Website | https://coreyperlman.com/ 

Facebook | https://www.facebook.com/groups/contractorlifeacademy 

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Books Mentioned:

Authentically Social: Break Through By Being You!

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Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!

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If You Loved This Episode Try These!

• 2 Weeks to Transform Your Contracting Business Into a 7 Figure Business With Brian Diamond

• The Concierge Decision Coach | Jodi Hume

• Fly Like an Eagle Into the Franchisee Business With Steve Miller

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Have any questions or comments? Connect with me here!

Transcript

Speaker 1: 0:00

So today, where is the focus? What would you start to tell people and what are the key pieces that they need to do to help market their business?

Speaker 2: 0:08

Yeah, so and I see, yeah, you're absolutely right there's obviously been a big shift over the years. There's been certain trends, obviously that stayed the same. We all wanna grow our business. We all wanna some things have remained the same, for example, staying top of mind, building credibility, wanting to drive traffic to our platforms, things of that nature. But how we do it has changed over the years and social media obviously has become a big part of that. So around 2010 through 2020, the social media sites became the mainstream over internet marketing.

Speaker 1: 0:43

Welcome to the Small Business Safari where I help guide you to avoid those traps, pitfalls and dangers that lurk when navigating the wild world of small business ownership. I'll share those gold nuggets of information and invite guests to help accelerate your ascent to that mountaintop of success. It's a jungle out there and I wanna help you traverse through the levels of owning your own business that can get you bogged down and distract you from any of your own personal and professional goals. So strap in Adventure Team and let's take a ride through the safari and get you to the mountaintop ["The Big Bang"]. Alan, we gotta go again. We gotta keep on going every day, every night, every hour, every minute, every second.

Speaker 3: 1:26

That's what we do Cheers for that brother.

Speaker 1: 1:27

So here we go as we grind it out. We're drinking horse soldier bourbon, and we got one of our favorite opportunities because we got somebody in studio with us. I love it that way. We love in studio. As everybody knows, we've been listening. Hey, before we get into it, though, I got a little email bag for you.

Speaker 3: 1:45

So email, email, email.

Speaker 1: 1:46

Yeah, email bag. All right, here we go. You're in such trouble. Love to hear about why you think home shows are good for home service contractors, so I'm gonna answer that.

Speaker 1: 1:58

Good timing. It was good for us, well, because I posted all over the place and the guy says hey, I listen to your podcast and I see you're going on these home shows. Tell me how they work. I said it's a grind bro. So we're doing home shows again for my company, the Trusted Toolbox. And my only thing if you ever work a trade show, if you ever have to do multiple days on your feet like that, wear multiple pairs of shoes. Ah, mix it up a little bit. That's it. There's it, my pearls of wisdom. All right. So, along with pearls of wisdom, let's introduce our guest, cory Perlman.

Speaker 3: 2:33

Oh, I see what you did there. You've been waiting on that all day, I set that one up, brother, I set that one up.

Speaker 1: 2:40

Cory is a digital marketing specialist. He's OG actually, because he was doing digital marketing before we even knew what digital marketing was or it was even talked about. He was doing digital marketing when they only had printer press. I think they were Gutenberg press. I don't think he's as old as us, little talent. So, cory, welcome, thank you. All right, so also a three-time author.

Speaker 2: 3:01

Cheers to that, yeah, cheers to that, and he's bringing with us on that one, so I'll drink some Cheers.

Speaker 1: 3:05

So, cory, let's jump into the whole thing. Digital marketing so when did you actually start in it? And this again technology right just goes so fast. I mean even last year. You're like I can't believe I was doing that stuff a year ago.

Speaker 3: 3:18

That I'm doing now I gotta say it makes me wonder is that why you had to write three books? Because the technology changes so much that your content has to change.

Speaker 2: 3:28

It's job security. I gotta tell you I'm lucky that every year it's like dog years. Every year in technology is like seven years in regular years. So I was doing it when my space was cool, right. And now here we are and everyone's asking what the latest and greatest is. So, yeah, I've been doing it for 15 plus years and I was telling you guys before we started that it was back with General Motors when they were figuring out how to make money on the internet with their dealerships, and that was just 15 years ago. That was 15, yeah, that's crazy as it sounds.

Speaker 1: 4:07

That's figuring out.

Speaker 2: 4:09

Yeah, I mean. And so well, actually think about how you buy a car now.

Speaker 2: 4:13

That is true, and let me say that that was a little bit longer than that, maybe 20 years ago about 2001, right around September 11th. This is when they were really figuring out EGM and technology, and so they launched their websites and such, and so we were teaching their car dealers about the internet, and we were trying to do it in a way that wasn't over their heads, and quickly we learned that if we did geek speak, we'd lose them, and so we had to do it in a way that was fun, interactive and entertaining, and at any point we started going down the path of geek speak. We'd see, I'm still that way.

Speaker 2: 4:59

We see, that the faith, the faith, the high leads go down, the low leads go down, and so from the last 20 years that's been my whole thing is teaching, whatever it is, in a way that's fun and interactive, and that's it.

Speaker 1: 5:15

So obviously that was a passion of yours. Going to Detroit, mother country, let's do it.

Speaker 3: 5:20

Yeah, baby, there seems to be a theme of you and Lions fans.

Speaker 1: 5:23

All of a sudden, the Lions we're coming out of the woodwork baby, and I'm bringing them all in. Let's do it. You know what Dan Campbell said the train's already left, but I'm on the train already above it, so we're moving. It's only been 30 years, right, only been 30 years. And the 92 was the last time in the playoffs and that was the first year I was in Charlotte, north Carolina, not limited to Michigan, and I was pumped. I'm like, oh, this is the run we're going to have this great never.

Speaker 2: 5:47

No, yeah.

Speaker 1: 5:47

We can't take it for granted, no, so that's why I'm riding this one too, having a great time with it. But you didn't start in Michigan. Where did you start? Sarasota, florida. So how did you get to GM with that move, was it I went?

Speaker 2: 6:00

to. Yeah, I went to Florida State University and everybody has great mentors in their life and I had a guy who believed in me before I believed in myself, and I was literally sipping a pina colada on spring break and he said what are you doing? I said I'm sipping a pina colada in Key West and he said, well, stop doing that, stop doing whatever you're doing, smoking whatever Because I got an internship opportunity for you and so I put down everything I was doing and he flew me up to Detroit and literally the rest is history. And we were interns and I was sitting in the back of the room helping out, looking over the shoulders of the car dealers and stuff, and he said one day he said, corey, get up here, you're teaching the next segment.

Speaker 2: 6:36

And I was like I was 20 years old and I was like, what are you talking about? I said get up here, you're teaching the next segment. I got up there and I flubbed it and screwed it up and then the next day he told me to do it again and again and again and again, and month after month after month, I finally started to figure out and I actually started to like it and enjoy it. And again, 20 years later, I'm still on stage doing what I love to do.

Speaker 1: 6:55

That's awesome. You found your passion, found my passion. Yeah, I think for a lot of people at that age you're eliminating passions right. That really wasn't mine.

Speaker 2: 7:04

No, I don't think that's it.

Speaker 1: 7:06

I wish I would have told you what mine was at 20.

Speaker 3: 7:09

Same as it is today. Pina coladas and other things.

Speaker 1: 7:14

Drinking and smoking and people telling me to put that down. That's funny.

Speaker 3: 7:17

I'm like huh, I think people say it's the other thing. The difference between you and Corey is he put it down. Yeah right and you never have.

Speaker 1: 7:22

I still haven't. No, that's to this day. So all right, so you worked for the big three. Obviously, that is large corporate world and then you leapt out on your own. What was the next path?

Speaker 2: 7:34

Had to learn real quick. I think people do. Either you're a corporate guy or gal or you're not. I figured out really quickly I was not, so I left. I went to a startup and I wrote my first book called Eboot Camp, which was the name of that program, and it took off. And my next mentor, my boss, knew that I needed to go out on my own and he kicked me out of the nest, which I really appreciate it. He said you need to go do this man.

Speaker 3: 8:00

You've had a couple of really good people in your life.

Speaker 1: 8:02

I did yeah when I needed it most. Common theme across all things, as we talk to people in their arc and their career, it's mentors. It wasn't that, this was your passion. You got introduced to it and you went oh, or, that's the thing I'm going to do. We talked about Spencer, who came on with the audio program, getting into it, and still, I think you've got to keep your eyes open, and that's what I think also is an entrepreneurial trait, and you figured that out. You kept your eyes open, you kept your opportunities open, you took a chance.

Speaker 2: 8:33

And I'd call it following positive taps, which, hopefully, for your listeners, that's one big thing, I would say is a big takeaway. There is when the universe, god, whatever it is, is giving you that tap. You got to listen to it, you got to feel it and you got to go with it, and there are a couple of times where I thought it was the tap and it was not. It was the startup that I wanted to do. No, no, no, it wasn't that. It was what everyone was. It's the greasy, the squeaky wheel, the one that peep that Everyone's like. This is great. That's the one you should do, not the one that necessarily you think you should do, that that everyone is pushing against, so that I would say the positive, great piece of advice.

Speaker 1: 9:09

I love that. Follow the positive. Tap everybody. Gold nugget Dropping it already here. Let's go All right. So your first business that you started, what was it and what?

Speaker 2: 9:19

you do. It was Eboo Camp. It was a consulting firm. So I wrote the book and I started getting a couple of speaking gigs. So I would go out and I would talk about internet marketing. And so there'd be a group of, let's just say, home builders, kind of like you guys, and I would talk about internet marketing at the time before social media and there'd be 100 guys in the room and gals and they would say this is great, but I need someone to do it for me. Can you do it? And I'd say sure, and so I would do it.

Speaker 2: 9:49

I'd go home and I'd do email pieces and I would do blogs and I do websites, to the point where I couldn't do it anymore. So then I started hiring people and the next thing, you know, I had an agency and that's how the agency was born and I've been doing it ever since. Why did you write the book in the first place? Because I knew that it was working for the car dealers and I knew it could work for other industries, and so I just started. You know, this is honest. This is the honest God truth. I was in Michigan and I was a Sarasota Florida boy and I didn't do winter sports and I had nothing to do on weeknights in the cold, and so I would write that manuscript because I, you know, I literally had nothing to do.

Speaker 1: 10:26

Well, I was playing Pond hockey, he's out there writing Exactly, exactly. All right, that's all right. This is good stuff. So you've had the same business. However, you have obviously pivoted your focus over the years with your agency because you've seen the trends. So here you are, in 10. You're talking about blogs, websites and email mark pieces. And today, what would you? Because I really want to get, this is the part I really want to get into, so I don't know if I should. We jump into it now.

Speaker 3: 10:56

I know you're giving me the smoldering look. I don't know. Yeah, because I think you should. Let's get right in.

Speaker 1: 11:01

Today? Where is the focus? What would you start to tell people and what are the key pieces that they need to do to help market their business?

Speaker 2: 11:09

Yeah, so, and I see, yeah, you're absolutely right, there's been a, there's obviously been a big shift over the years. You know there's been certain trends. Obviously, they've stayed the same. We all want to grow our business. We all want to. You know, some some things have remained the same, for example, staying top of mind, building credibility, you know, wanting to drive traffic to, you know, our platforms, things of that nature.

Speaker 2: 11:32

But how we do it has changed over the years, and social media obviously has become a big part of that. So, around you know, 2010 through 2020, the social media sites became the mainstream over internet marketing, and so, as those sites started to come about, that's how I made the big shift, you know. So it started out Facebook, twitter, those platforms and then, you know, those have shifted over the years as well. So now those platforms continue to shift. And Now today, I would say, the primary platforms that our clients focus on most, I would say, is the acronym Phil Facebook, instagram, linkedin would be the primary, although Link LinkedIn and Instagram this year, 2024, probably the top platforms for our businesses that we work with.

Speaker 2: 12:19

Obviously, there are other ones out there tiktok, snapchat but they tend to be younger audiences and I would just say that you know, one of the principles that are in my, my book, authentically social is that beware the shiny penny syndrome. What I mean by that is you know there are new platforms out there, like tiktok. You have to ask yourself when is my buy? Where is my audience? Who is my audience? If your audience is 13 to 27, tiktok is your audience.

Speaker 1: 12:46

I'm not a crazy, I'm not a creepy old man. However, I have published. It's an awesome tiktoks right now.

Speaker 3: 12:52

I bet you are sometimes without a shirt on.

Speaker 2: 12:58

It may work for you and that is great. You know I am also not authentic. It's awesome, that's right. They're.

Speaker 1: 13:03

Cory's book. I'm following it already. I'm following his lead authentically.

Speaker 3: 13:07

It's a tiny penny.

Speaker 1: 13:08

Huh, it's my last my last post was me with my Detroit hoodie seeing me and Eminem bringing it home.

Speaker 2: 13:14

Yeah, Absolutely you know, and I mean there are a lot of cases where tiktok is and, as a you know, at the business that you're in, um, there are a lot of buyers that are tiktok users, no doubt about it, um. At the same token, there are a lot of companies that I work with where their, their buyers are average 40 and above, and and and that's just not their audience. He looked at it right, he looked over to the left right, so there's right.

Speaker 1: 13:39

So uh, side-eyed Alan, he said 40 and above. That's nice.

Speaker 3: 13:43

That includes me.

Speaker 1: 13:44

Oh, you're definitely well in that. Let rage, my friend. So. So so you talk about that? Uh, because you said that, something that I thought was really cool, that he just said Everything has stayed the same In terms of you want to be top of mind, you want to be the first person they call, you want to drive traffic to your website or to your platform, you want to make money, you want to grow you, you want to be authentic and who you're doing it's just has changed, the how. Yeah, business is business, sales or sales, yeah, yeah. And so that that's the thing I think people get Overwhelmed by, you know. And and then the shysters come in and start going oh, I got all these new shiny stuff and I haven't even read your book, but I'm, I'm wondering is that the premise of that? And watch out for the new thing. And then somebody coming in telling you you got to do this and put all your money in this because that's where you got to go.

Speaker 2: 14:32

Well, the that's, that's what gets people the book. Before that was called social media overload, and that would be the biggest challenge that people would have is that they get so frustrated with social media because there were so many platforms, and my thing is stay the course, focus on a few and ignore the rest. You know the ones. I've been doing this for a long time and so I've seen a lot of businesses succeed and I've seen a lot of businesses fail at social media. And the ones that succeed, focus on a few and do them really well.

Speaker 1: 16:16

All right, let's, let's drive into that a little bit still. I want to succeed as social media. Okay, pick how many, and? And then what should we do that two to three, two to three got it be consistent in posting and so in the book, authentically social.

Speaker 2: 16:33

One of the principles is be the wise owl, not the squawking parrot. So the the squawking parrot talks about their products and services over and over and over again and they annoy and frustrate people. The wise owl is a guide, a trusted resource, a trusted, as your Brand says on your shirt there, yeah see Ellen, is that?

Speaker 3: 16:59

implying that if you didn't say trusted, that they wouldn't have trusted you.

Speaker 1: 17:02

Well, well you've already told me you're gonna be the more trusted tool about I am gonna be more trust.

Speaker 3: 17:05

Yeah well, you're not.

Speaker 1: 17:06

So you told me you're gonna slash my tire, but I but I'll tell you, actually I'm working on a new campaign and this can be called the mistrusted page.

Speaker 3: 17:16

So, anyway, uh, back back to Cory. Well, okay, so you picked two or three, but when you, when you listed the three Facebook, instagram, linkedin it's those are three completely separate languages, aren't they?

Speaker 2: 17:27

they are. They are. So those are the ones that tend to work best for my audiences. But it just depends on who your buyer is. So, for example, if you are, if millennials Are your buyer, then Instagram might be your place. If C level executives are your buyer, then LinkedIn is probably your place. If 45 and above Is your buyer, then Facebook might be your place. And, as I mentioned, if 13 to 26 year olds Are your buyer, then tick tock might be what is Facebook going to do?

Speaker 3: 17:59

It's such a huge company and they're kind of stuck with the stigma now that all the parents got on Facebook to see what their kids are doing and then the kids left.

Speaker 2: 18:08

Well, what you? What you forget is that Facebook is meta and meta is the giant umbrella that also owns Instagram, so they don't care that they don't care. Yeah, okay, the joke is is that you know I'm leaving Facebook and I'm going to Instagram, and and Zuckerberg goes okay.

Speaker 1: 18:23

Right, duck, the duck gets it again. Man, he, he wins anyway. He did. You know, we saw that out in Tahoe. So 27 million dollar house, zuckerberg's house. He took down three Houses to build his house I just ready.

Speaker 3: 18:36

It got 1600 acres in Hawaii and he's building a Compound or a tunnel or something like that.

Speaker 1: 18:42

But back to that. Well, here's a question I've got for you. So I've got a 25 year old daughter going back to school. Uh, she is infamous on our podcast as well for her Seedingly pointed comments that do better, chris. Yes, thank you, uh, but she went to uh become a physician's assistant. Guess what they have? They have a facebook group for her physician's assistant cohort class and that's how they communicate with each other. So she is now on facebook for this group. So talk about that. Is that like the beginning? Is that going to be transformative? Is that going to be something where facebook probably isn't going away and in gonna? Or that's something you still leverage as a group? Or how does that work?

Speaker 2: 19:21

Yeah, I mean facebook groups still have um, still have revelant, revelant, uh.

Speaker 3: 19:26

Relevance. Thank you, Relevance Ann.

Speaker 1: 19:29

Burvin, that was a stiff, poor idea. Sorry, yeah, only halfway through.

Speaker 2: 19:34

It does. You know, I think groups LinkedIn's funny how certain features on certain platforms have worked over the years and haven't linked in, struggled with groups over the years. They never quite made it, you know, whereas Facebook really did well with that, yeah, so I think, yeah, to answer your question, that has helped Facebook stay relevant over the years. It's Facebook groups. But, yeah, they have a stigma that is old and that has helped Facebook lose market share over the last few years and that's going to be problematic for them moving forward, no doubt about it.

Speaker 1: 20:11

Well, I mean that's good, it's interesting. You brought up LinkedIn. Let's talk about that one a little bit more, because C-level people you go on LinkedIn. I'm sure, ellen, as a commercial real estate agent, you're on LinkedIn more because that's you're looking for that?

Speaker 1: 20:23

Yeah, I don't even do Facebook, right, that's her place. Yeah, he's in LinkedIn. That should be your only place, right? All right. So let's take Ellen as a big, really serious look. Did you see that? Yeah, because he did. He shot a look because I think he knows you're not as good on that. Very smart, well, that too. So what should Ellen do if he is a commercial real estate agent focusing on the Atlanta market? To push his brand out in LinkedIn and either wise out, as you comment, okay.

Speaker 2: 20:49

You ready? Yep, because this is I mean for both. Write this down for me, chris.

Speaker 1: 20:52

Yeah, I'll write this down for Ellen.

Speaker 2: 20:54

Yeah, and everybody else on here who earn professional services like this. This is important stuff for you. This is for most of us. Number one is you should be connecting with 15 to 25 people a month that are buyers, because LinkedIn can't help you if you're not connected with the right people. Okay, so one of your activities per month should be just connecting with people who either you can serve or that can serve you. So that's number one. Number two is you should be hosting the LinkedIn two to three times a week with high value content, just expertise, just helping people being the wise out, serving people, just trying to be a trusted resource for people.

Speaker 2: 21:36

That can be. You know answering frequently asked questions, case studies. You know letting people know what your company's doing to in the community. You know all things that are just. You know showcasing who you are and what you guys are about and how you serve others. So that's adding value.

Speaker 2: 22:00

And then you indirectly sell your services by offering testimonials and case studies. So this is you know you might have a testimonial from. You know a commercial. You do commercial, purchase and sale, purchase and sales. So you know that's where video helps a ton. You know you might have a video testimonial. You might have a case study of some kind where you're letting the other people sell of your value as opposed to you selling your value, which is really helpful as well. So that I would say and then, most importantly, is you commenting on other people's posts? So being down with OPP? So I grew up in the 90s. You might remember that song being down with OPP. It's not what you think, what they, that they coined that song to be about. It's actually being down with other people's posts. So what I want you to do every day spend 15 minutes a day going out on LinkedIn and commenting on other people's posts.

Speaker 1: 23:04

It's easy as congratulations, thanks, or is it got to be more A?

Speaker 2: 23:08

little bit more than that, okay, so good question, chris Great question yeah.

Speaker 1: 23:14

We keep score, by the way, here, cory and I am up 1-0. That was a really good question and he actually gave me that one because he is learning, he is soaking this in and I've already taken the notes and I know he's going to take these.

Speaker 2: 23:27

Yeah, so you want to engage in quality conversation and what that does it's a double win. One is is you're staying top of mind with your buyers and prospects, so you're staying top of mind with the people who are on the back of LinkedIn. Linkedin wants to create conversation on its platform. That's its currency. So by you creating conversation on other people's platforms, it will scratch your back by the next time you post, by showing your post to more people Does that make sense.

Speaker 3: 23:54

Yeah, I had no idea that they cared about that. They care about that the most actually no idea.

Speaker 1: 23:58

Did you know that? I did not know that either, and I wrote that down for all of us because I think I play in the LinkedIn space a little bit only because business owner 16 years in it yes, I have driven some transactions there, but that's only from my past life being in there. Like oh yeah, hey, chris, can I call your company? I'm like absolutely, but by staying like that and I didn't know. So that's definitely key. I love that. That's a great way. How about another question LinkedIn. I don't have time to do two to three posts a week. I'm not the creative. Can I share somebody else's LinkedIn post and comment on it and get credit for that?

Speaker 2: 24:37

I hate to tell you, but he's up 2-0. Now, that's a really good question. That was good On its own. No, that's actually.

Speaker 3: 24:44

I don't know if you get full credit for a good question when the answer is just a dead no. That's a fair, that's a good point.

Speaker 1: 24:50

But it's a great question because I've seen people share stuff on LinkedIn.

Speaker 3: 24:52

Maybe you should have already known it.

Speaker 1: 24:54

Actually somebody told me, if you share content it makes you look. I was like apparently that's a good. No, yeah, they're wrong, yeah, it's actually crap.

Speaker 2: 25:03

You don't want to share content because, again, if you go back to that point that they're a conversation platform is just simply sharing content, adding to the conversation, not really. You're kind of restating what somebody already said, right, yeah, so what LinkedIn wants you to do is, yes, share, say you're sharing somebody's content, add your perspective. Okay. So let's just say, chris, you saw something that I wrote on social media. Okay, so you hit the share button, but you add your perspective. Corey really liked the post on the five new trends of social media. Specifically, I like reels on Instagram. It's something I'm trying and I'm working really hard at Trusted Toolbox. You know blah blah, blah blah, and so you added your perspective. Also wanted to mention blah blah, blah, blah blah. What do you think about that?

Speaker 1: 25:53

That's what LinkedIn wants Getting deep, getting underneath it, not just watching some surface thing and just going repost, repost, Share, share, share. That's Instagram.

Speaker 2: 26:03

Repost share, share. That's Twitter, that's X, that's not LinkedIn. Got it.

Speaker 1: 26:07

All right. So, wow, those were some serious gold nuggets. If you're a LinkedIn you're looking for again, we said C-suite, but let's talk about it's professional services, business owners. If you're a B2B company, linkedin's the place to go. I agree, too. I think B2C. Yeah, have I picked up a couple jobs here and there? Sure, but really I'm on LinkedIn trying to build my B2B. My next thing, you know, establishing the mastermind groups and coaching and consulting with other business owners as I get out of the trusted toolbox, day-to-day stuff. So I love that idea. Now let's shift gears. I'm in a different world. Who are you working with in that Facebook, instagram world? And let's talk about strategies for them.

Speaker 2: 26:48

Yeah, I'm glad you asked that, because I wanted to give you.

Speaker 3: 26:52

That's three. No, no no. You asked it.

Speaker 2: 26:55

Good question, all right, fine, I mean it might be a clean sweep. But maybe you come up with, like the question, that gives you four points, I don't know. But that's. We don't have a three-point line in our questions.

Speaker 1: 27:05

Well, I'll let Cory be the judge, because I'll give you a shot. He is working.

Speaker 2: 27:12

So what you need to so a couple of things, you know. One is your. Your, your concept, your strategy need to be thinking about, especially in your line of work is hiring, and the new crop of people that are coming in are looking at your Instagram feed to decide whether or not they want to work for you. So your culture, your values, who you are as an organization should show up on Instagram. And so what does that look like? That looks like you know community service. It looks like you know anniversary work, anniversaries. It looks like work parties. It looks like mental health. You know stuff like that. All that stuff matters. Doesn't matter as much in LinkedIn, right, you know we didn't talk as much about that, but boy, it matters a lot on Instagram and it matters a lot to the millennial Gen Z world as they decide where they want to spend their time in employment.

Speaker 1: 28:20

Wow, I'm telling you, I didn't even think like that and I have a ton. I've got a big focus on training in my company and I've got a big focus on culture and building the culture within our company of the handyman and the technicians and our project managers, and I didn't even think that that would work. I was trying, I was actually playing for the suburban housewife with our content that we've been trying to push on the trusted toolbox. So good point man. I think that's a big aha. Hopefully. If that's an aha for you, too bad, but it's an aha for me. Take it, let's go. You're in the truck, keep driving, let's go.

Speaker 2: 28:54

Yeah, I thought that that was something I knew, that maybe you weren't thinking about. It was a different audience and I want to mention that to everybody that you might remind yourself that you need to have content categories, and so one category might be adding value to the husband and wife that you might be doing a job for, but that's just one category. Another category might be testimonials. Another category might be, you know, community outreach, whatever, like we talked about, but we might have four to six content buckets that we're going to have each month that at the end of the month we look down at the month and we want to make sure we've filled all those buckets of content that creates your overall digital story.

Speaker 2: 29:42

So, going back to Instagram Facebook, another big thing is motion. Motion moves the needle on Instagram Facebook, not on LinkedIn, but on Instagram Facebook. So movement Matters on Instagram Facebook. So I said movement, I didn't say video, keep that in mind. No videos, good, but you can still do pictures. Remember? Tiktok came along and Started beating the crap out of Instagram, beating it up, right. So Instagram says holy crap, I'm gonna mess them with your technology, I'm getting all fired up, sorry.

Speaker 2: 30:15

No you're going. I love it. His hands are yeah.

Speaker 1: 30:20

I'm soaking this stuff up, yeah.

Speaker 3: 30:22

You're soaking up the bourbon. My god, you already dumped one bottle. Hey, come on. No, it's good, it really is good. We're gonna roll you, just your account?

Speaker 1: 30:30

No, I did, but he's almost gonna be an adopted Italian. You know, I think it's got the hands flying. I was like, oh my god, you know what he identifies Italian. Right now, it's really good Bourbon.

Speaker 2: 30:42

So it's so. So it's movement. And so Instagram began as a photo sharing site and it literally changed its entire Mission to become a video first platform because of TikTok. Okay, so it's all about video, but, that being said, it still will serve out photos, but in a different way. Now they've become carousel posts. So when you put out photos, you want to put multiple photos out before, after things, like exactly, and you make them carousel Post so that there is motion, right. So there's a long way of saying put multiple photos out so that people can cycle through a bunch of them and create carousel posts, motion right. So carousel posts. Reels obviously are super important and you just have to have fun and Be light and entertaining. You don't need to write that down.

Speaker 2: 31:35

You've got that part down In order to win on Instagram.

Speaker 3: 31:39

There's just no doubt so all I'm hearing about all of this is there's never a call to action, there's no hook, so in a way it's Passive marketing. I mean, you're being very Active and putting a lot of bait out there, but the bait doesn't necessarily have the hook. That's a good question.

Speaker 2: 32:01

It was a good question. I actually made him stop. I yeah well, you also made an interesting kind of look to that, which I thought maybe you had a comment on.

Speaker 1: 32:10

No, I'm dying to know. Just curious. You're right because you just said post out motion, post out stuff. Be the wise owl. No, don't go out there and hawk your wares. Right, because you're?

Speaker 3: 32:21

yeah, it's like oh, I got a $89 break job, I mean, while somebody's, you know, scrolling through their posts of their grandkids with spaghetti on their head, and and then you get one of those overt call to action ones.

Speaker 1: 32:32

You hate that and you alluded to that earlier but so I know I can't wait to hear this. Yeah, I think he's got a good one.

Speaker 2: 32:38

Well, I think that you earn the right to the for the call to action. So I don't think it's completely eliminated, I think that it's there. I think that you earn the right by Putting it at the end and and serving it up in a meaningful way. So it's kind of the 80 20 rule. So if 80% is either value or entertainment, 20% is called to action, then you're doing your job. So it doesn't mean it's eliminated, but it's certainly not the focal point of the video. Okay, yeah, I don't think. You know you're not doing this for non-for-profit reasons. If it's not there and you've done your job of staying top of mind and interrupting their day and and awareness, then sure you've definitely succeeded. But as A business owner of an agency, my job is to create results. So you're darn right, I'm gonna have call to actions in a lot of the content I'm producing on Instagram.

Speaker 3: 33:33

But it's gonna be a little more subtle though right, yes, all right, but subtle.

Speaker 1: 33:37

but but he's right. I mean again, if I Say, hey, corey, take over my social media campaign. And then I go, hey, where are my results? I, because I need people calling the phone, I need people dropping in my emails, I need I'm putting phone numbers in You're, there's no doubt about it, yeah, huh, that's amazing because but I, on the other side, you're right on Instagram when I, when I go to the gram and start going through, yeah, and I'll start getting those sponsored posts, and I did a hundred percent, he's. All I'm getting sold on is come to this contractor growth summit, come to this, come to this 10x program with Grant Cardone. I mean, he is the master of this too, right, and you scroll. But when I see a Grant Cardone video of Him in the fam or him doing something, I stop and watch him.

Speaker 2: 34:23

Now you just did something really interesting that I think we need to, we need to talk about. I get a half point. No, this is an intervention. This is an intervention Guilty of this, our age, me preachin on you know you, you didn't. You did an Instagram, facebook thing that we do as as our age, and you did this. Okay, this is what we do. We swipe up, we swipe up and down. There's a whole nother generation of people age, say, 35 and below, that swipe left to right.

Speaker 3: 34:58

Right, because they're trying to hook up right.

Speaker 2: 35:00

No, not necessarily, but that is, that is part of it, right.

Speaker 1: 35:04

She was more of her. You jumped a little too quick there. Thank God Judy doesn't listen to this show. My god, he is a good. He's a good man, but you're swiping right too much. Is that the right? I don't even know.

Speaker 2: 35:17

That's Alright so but because of snapchat, I think it that's what made it go the left to right thing. Okay, so stories, which is a big part of Instagram and Facebook to some degree, have you going left to right, going like this? So it's really you're doing this, but you're doing dot dot dot.

Speaker 1: 35:38

Boom, boom, boom, boom. Right left, right, right right carousels stories stories.

Speaker 2: 35:42

Yeah, yeah. So if trusted toolbox is not Actively doing stories every day, you are, so you're missing an audience. For example, when I have an audience of, say, 500 people and that's a mixed age, I will ask this question the audience I'll say how many of you Only look at stories on Instagram. There will be hands that will go up 20, 30, 40, 50 hands will go up and it's mostly young people. But that tells you that there's audience members, there's people in there that you're not hitting because you're only doing native feed posts. That's the post. That's just regular posts and not the story, not the stories.

Speaker 1: 36:17

Wow, you're missing them. I've heard this, I actually, but he synthesized it. Put it right down, you. So a blend of both?

Speaker 3: 36:24

Yeah, a blend of both, yeah okay, I'm gonna ask the dumb question what's the difference between a native feed post and a story? What do you mean by a story?

Speaker 2: 36:32

That's. That's a fair question.

Speaker 1: 36:34

Yeah, it's um I mean it's close to fair, it's in the middle.

Speaker 2: 36:38

So so on your on your Instagram or on your Facebook, there's you have the, the circles at the top and then you have your, your, your feed, your normal basic feed that you swipe through. So if I go and I just post a photo or a video on my Instagram right now, it goes to my normal feed, but my story up at the top can have multiple photos or videos at the same time. It lasts for a 24-hour period and then it disappears. The story is typically used for a 24-hour period day, so it might be like a day in the life of Myself, so it might be.

Speaker 2: 37:16

Today I had a, a webinar, I had lunch with my wife and I came and did this podcast and a couple other things, and so I might put all those things in my story. So if you go to Corey's story, you might see all those things and you're flipping through and you're seeing a couple photos, a couple videos Of Corey and you're seeing more of an experience of Me versus just one singular Photo or video so that was a little bit better than a fair question, chris.

Speaker 1: 37:45

I, you know I'm gonna give you one of that one because he actually hit on something I actually use in my own company. So at the trust of toolbox, we're a handyman company, but we're we're more than that and and you know that here in Atlanta that we are the biggest ones. But we, we transform houses, we do remodeling as well. People want Experiences and so that's the problem that we're shooting against right now, because in the economy here we are in 2024 is the experiences, are. I couldn't travel for a lot of time, for a long time, and now I finally can.

Speaker 1: 38:14

A lot of our customers are discretionary cash buyers and I'm seeing, I'm seeing a huge drop-off in the last three to four months in In asking for our services. But what was the biggest driver of economic unemployment or the keep the unemployment numbers down in 23? Fourth-quarter tourism and government. So people are going and where are they going? They're going overseas. So if you're spending 10 to 15,000 for the experience, but you just took your 10 and 12 year old to London for the first time, you're like thrilled. But he just said on Instagram you're going there for the experience and a story in Facebook or on Instagram Is the experience you're going through their experiences me and people Jones with that more, and let me tell you one other thing.

Speaker 2: 38:59

I'll make you feel a little bit better. You, you might have done such a good job. Let's just say you guys had a great remodel, like you did a whole like before it was just, it was beautiful. You said you know we're gonna do a great story on this. You did, you know, 10 pictures, you did three videos and you loved it. And then you remembered something Corey said. You said, oh dang, can you cuss on this, this podcast?

Speaker 2: 39:22

Yeah, yeah, oh you said oh shit, it's, it's going away in 24 hours. Mm-hmm I. You can turn it into a highlight by pressing a button and you turn a story into a highlight. It remains at the top of your Instagram feed for as long as you want it like pinning a tweet the he gets one for that.

Speaker 1: 39:43

Oh, come on, he gets one, he gets you even have a Twitter account.

Speaker 2: 39:47

I do, he gets and it's called it's, called it's called X guys come on.

Speaker 3: 39:52

I was doing that for the well Elon called everything.

Speaker 1: 39:54

Yeah, he used to try to call because I listened to book. I did the audiobook on Elon Musk. At what speed? One, one point two, five. Yeah, I couldn't go one point five, especially when he was in school, because I was like he was like he went to school for engineering. I'm like, well, you know what he went for? Actually went to be a physicist. He went, and so I got my master's degree under two physicists. In the entire time all they did was beat the hell out of me the scent, telling me how dumb I was Because they were physicists. So, anyway, back to Elon.

Speaker 1: 40:27

He was calling things X while he was in school and he was Totally enthralled with space in the beginning. This is not a fluke thing. It's not the billionaires toy. That is not true. He definitely is doing that now. Would I ever want to work for this guy? A hell, no, a new, do I think he's a nutball? Yeah, but is he a genius? Yeah, he is. Man, I'm telling you, you gotta be a little bit crazy when you're that smart he is. So I didn't want to tangent too hard on this, but but he did. He called it X. He's got a kid named X, by the way.

Speaker 3: 40:57

Does he?

Speaker 1: 40:58

really yeah, are you serious?

Speaker 3: 41:00

No no.

Speaker 1: 41:01

Yeah, his name's X. He wanted to call PayPal X, he, yeah, oh yeah, he just in statuary. I still don't know what you call tweeting, though. Are you're asking?

Speaker 2: 41:11

Are you asking?

Speaker 1: 41:11

because that's you know. If you're asking, that's like divorcing.

Speaker 3: 41:15

Right, yeah.

Speaker 1: 41:16

I'm thinking about crossing the road.

Speaker 3: 41:17

Chris Whoops. Well, we're all in different ways. Before the train come. All right, man.

Speaker 1: 41:23

We're coming to the end. We got to keep rolling Cory's dropping so many damn.

Speaker 3: 41:26

Yeah, this is amazing. Yeah, right, I mean two-parter.

Speaker 1: 41:29

This, this is. This is awesome stuff. So let's go back in this. You pivoted. You've been the OG. You've been watching this stuff coming. What do you think the trends are? We're coming into 24. What should people to get ahead of it do? Mm-hmm.

Speaker 2: 41:43

Well, you know, I will have to, you know, relia on on my book. I just I just put out, you know, I think I think what's the name of that book, cory, it's called, it's called authentically social, pushing that in the dates.

Speaker 1: 41:54

Man, I know you're driving, go check it out. Authentically social. He brought in a copy for us too. I did All right, so you want to hear it. You get to hear a little bit freebie here. I hear, right, this little bit tease, little tease. But it's available on Amazon, so go out and get it.

Speaker 2: 42:07

Yeah, so you know, I feel like we, when social media first came out, we were all very authentic. I think, like when, you know, we talked about Twitter, you know we were it was our real thoughts. When, when, when Facebook and stuff came out and of course it was some of it was silly, I know, like the food that we were eating and it was all a big joke. But boy, when, when commercial stuff came out, it was, it just became like this just terrible Fake, you know, you know, and everybody just hated it in that way.

Speaker 2: 42:32

So the pendulum went from Way too authentic to way too fake. Right, it was just like and we hated it for the exact opposite reason. It became just the two terrible places. So we needed it to come back a little bit to the middle, and that's where I'm hoping that we can bring it back to, which is, you know, a place where we can. We can be Real, are authentic, transparent, you know, selves on on social again, and because I think that's what moves the needle over the last 15 years of watching businesses again succeed and fail on social, the ones that Add value, that serve others, win, and the ones that use it as a billboard or brochure lose.

Speaker 1: 43:18

Huge point right there. You know what you, if you're listening to this, you're like as soon as I stopped my truck or as soon as I'd known with my walk, I'm gonna go out there and post and say, hey, if you want to use Chris's ex services Really doing a good job of pulling it all together today, chris right, thank you, and so call 77062330977706233097.

Speaker 1: 43:35

Boo. But if you want to see me, I'm in a walk and you want to see that I tripped over a rock and I fell and I scraped my knee Kind of funny and you probably look at that more, right? So you look at it more, but I'm still trying to figure out how does that turn into somebody picking up the phone and calling you?

Speaker 3: 43:52

And I guess it goes back to that top of mine and just the brand impressions and all that stuff. That's the thing you have to be so careful with, it's not silly willie, you know, scrape your knees, stuff.

Speaker 2: 44:01

It's. It's adding value, it's not. It's not. You know what I ate for dinner? We can't go back there, okay, okay, so we can't do the hey look at me, I'm just walking no.

Speaker 1: 44:14

It's not, it's serving see me do that by the way, because I am not a young 21 year old. No, it's serving other and we have to think about what serving others mean.

Speaker 2: 44:21

Let me just give you a quick example of what serving others mean. Let me just give you a quick example. When I went during the, during the Super Bowl, I remember a few years ago, I I put out what I thought was the best social media advice I'd ever put out. I mean it was, it was gold and it got shit.

Speaker 1: 44:41

It got like one light, right you? You're like. I just came down from the mountain and put put out one of my best thoughts.

Speaker 2: 44:47

I mean it would have made you a lot of money and it boom at nothing because you know what. Nobody gave a crap because it was during the Super Bowl. A Year later I said guess the closest score of the game and I'll send you an autograph copy of my book. And I got you know better results because people were just watching the game. The point is that meet people where they are oh, such a good. Everybody was into the game Like what the hell was, I thought, thinking about at the time. So you got to like know where your audience is, first of all. Second of all, you know what? Where are you, the extensions of your brand that people care about? You know, or even not you know. I remember one of the biggest, most engaged post that I ever got in my life was how crispy your bacon should be.

Speaker 1: 45:45

Think about that. That's fighting words with that. Honestly, that's, that's holy. That's holy stuff, right and God, no God, crispy bacon, this is a big one.

Speaker 2: 45:54

It has nothing to do with my business and I get that, but at the end of the day it resonated with people you know and sometimes and I don't know why, and it doesn't have to be all the time, but sometimes you just have to be the light, you just have to find ways to meet people where they need to be at the time.

Speaker 1: 46:12

You know we actually talk about that even in our sales process when we walk into people's houses. You got to meet them where they're at, so we'll come in and somebody will say hey, I just want you to fix my door. Well, you can tell immediately the door has to be replaced. They don't want to hear that. So you have to meet them where they're at and then get them to come up to the realization that I guess the door needs to be replaced. You know when, when the doors delaminating, the door jams off and the silenose is falling down and they're like can you just like short back up? You know, and you know they're thinking like a hundred, maybe 200 bucks. You know, like you got to meet them where they're at. You can't just walk right in To your point. You can't walk right in and go nope, you're looking at a $2,000 door. You what? Oh, you're crazy. Oh, my God, you got to meet them where they're at and bring them back up to you.

Speaker 2: 46:58

And at the same time and we're just real quick. But when you walk in the door and you see in the corner of your eye that they happen to be a lion, you see a lion's helmet there. Okay, you know. So there's mutual connection there. Or maybe, over to the left, there, you see that they graduated from, you know, florida State University. Hey, go nulls. So commonalities right, you're building rapport, you're finding things connection.

Speaker 1: 47:18

Great point, that that is actually excellent, right, that is a classic sales. It is that's just sales, like you said right off the bat sales is that. Well, you said, it sales, it sales. You said, didn't you give me a point?

Speaker 1: 47:29

okay you get it, but sales is sales. That's what you're doing on social media. You're out there finding commonality, finding common ground and providing wisdom and providing guidance. Corey, you've been nailing this thing. This has been awesome. This is going to be gold, my friends. I can't tell you how great this is going to be, but I got to ask you my famous four questions. I don't know, corey, if you can move on to these final four questions, but I'm gonna have to hit you with them, because Alan and I Crazy about these things what is the favorite book that's not yours, by the way, because, by the way, corey's got three will put them in the show notes. You got to check them out.

Speaker 1: 48:10

I would probably start right now with authentically social. Just for you guys, I read the social media overload. That's a good one too. I did not read the e-book, but I would say right now, guys, where we're at in life is it's a quick read, it's easy read. The way he writes is very easy, by the way, for you to digest. Well, I shouldn't say you, it's mostly me. Shut up, alan.

Speaker 2: 48:31

All right, number one, give us a book that you would recommend to our group, sure and I will say that if you picked your own book, you should punch yourself in the face, right? I'm not about that again. You just got to talk about they can't be self-promoting, I mean, that's so, I did it for you. Terrible, but I would pick how to win friends and influence people by Dale Carnegie. It's a book that changed my life multiple ways, changed my wife's life, and it's just. It's just a book that easy principles but Made me a better human being.

Speaker 1: 49:01

How about that, alan? Maybe you could be a better human being if you're. Oh, you did already read that. I forgot that part. All right, we'll keep going. All right, number two what is the favorite feature of your home? As a remodeler and a handyman guy, I'm really into it. What's the favorite feature of your home?

Speaker 2: 49:16

kind of a this a little bit of a Off off one, but I happen to live on a lake, so I have a floating dock that we recently built. That is probably my favorite feature.

Speaker 1: 49:25

No, that is awesome. I love that, you know, because water floating dock. I have often said that I would have a place on the on the lake, and here I am in Atlanta with a long ways away from a lake, and my friends, I chose a business that it makes me have to go all over. I cannot live at the lake here in Atlanta. So that's awesome, all right. One of the big things we talk about on our podcast is customer service, because Alan I, our customer service, always got a SunTide freaks. We want to know what's a customer service pet peeve of yours when you're out there and you're the customer customer service.

Speaker 2: 50:00

Pet peeve of mine is when I I'm only called upon when it's invoice time. I feel like when, when, when I'm, when I'm reached out. I just remember one time during during COVID, when my banker called up it was during the PPP loan thing and he just said hey, man, I just know this, this is a tough time and I know this is a confusing process. I just want to know if you're doing okay. And I was like wow, I'm gonna bank with you for life, just because the fact that you don't need anything from me you don't, you don't need my business or anything, you're just checking on me means the world to me. So I it's just been something I'll never forget, that that's a great one.

Speaker 1: 50:41

Actually, you turn the customer service pet peeve into a customer service man. Yeah, now we can talk about that in a family win.

Speaker 1: 50:50

I would just want my 25 and 22 year old to call me and say hey dad, how are you doing not? Hey dad, what do you need now? Yeah, you know my bank council and everybody who thinks that I got the 25 year old still on it. By the way, she has loans. She worked for three years before she went back to do her PA thing, so I know who's who am I kidding. She's daddy's girl and I've paid way too much, so but that's a great one, right, just that.

Speaker 1: 51:16

And we talked about this on the the reber podcast, which is a couple ago, contractor fight Tom reber and he said one of the best things I've heard and we've actually talked about it in our company to do the Unintentional, do the unexpected, intentional touch. And that's what he just did. He called you and said hey man, I know this is a tough time and PPP, when that came around, I don't know who had him, who didn't have him it it. It actually gave me peace of mind to grow now in the home services business. We exploded, but we didn't know that was coming.

Speaker 1: 51:51

I mean, I was steering at option a, which is close the business back down or not close it, but I was gonna run it really lean, which is what I did. I laid everybody off, I went part-time with a lot of people. I I started answering the phones myself and and boom, two months later, here in Georgia, we were open and rock and roll and I got PPP that month right over to back Back, paid. Everybody gave everybody back their money and PPP allowed me to do that and everybody came right back. It was awesome.

Speaker 2: 52:15

But but it's like you know when you have a Partner or a vendor or whatever, you're a customer of somebody and you know when you see that phone thing and every time you answer it's like hey, you, you didn't. You know you're late on your payment or what it's. It's always something you know, it's like, it's never something. That's a pet peeve.

Speaker 1: 52:32

That's awesome. Yeah, cuz I. How about that? How about the employees that text you like a? Hey, chris, do you have a minute? You know that one's not gonna be that. I just wanted to tell you how awesome it is to work here and I just wanted to tell you you're the best boss ever. No, it's usually something. Yeah, that's gonna be unpleasant. All right, let's move on to number four now. We love the DIY Nightmare stories. We love fire, we love. We love water damage. We love Dismemberment. I actually told a story on one of the podcasts where I actually put a foot through my nail. I put a nail through my foot because my buddy didn't come over and help me put up a beam in my own home. Yes, so give us a DIY nightmare story.

Speaker 2: 53:12

D-boy, oh gosh, I mean, you know I just bought my house that I live in here recently, so I've got a View. Um, well, I'll tell you that I recently have, I've had a mouse problem and We've had, so I've, I've, I've DIY, I'd Trying to get rid of them, and so we started out by doing it the humane, humane way of you know. First we got these little peppermint balls and and and so we put these little balls out and you'd see the mice literally run by the balls. Just sort of look at them as they'd scary and they just walk by it like, like, like, yeah, that's gonna do anything to them.

Speaker 2: 53:56

And then we bought these things were these little tubes that they put them inside and and that that didn't work either, and so. So then we bought, we bought traps and and needles to say a couple of times, you know, a couple of fingers had gotten, you know, hurt in the process. Kids, you know playing with them, things that oh no, but those things have have, have worked, I will say without sounding too gruesome in the process, but that has taken care of the problem. But that, I would say, has been the DIY project of Recent memory that I have taken on that has eventually worked out but you know has had its its its challenges.

Speaker 1: 54:36

I I love that you tried the humane way.

Speaker 2: 54:39

I.

Speaker 1: 54:39

Appreciate that and I love you for that. Thank you, and I will not tell everybody what I usually do. If any of these situations ever arise squirrels, mice, rats or Any of the various pests that you may think of, anytime they get in my house there is 100% chance that that's not gonna be humane, mike Brilton. All right, we gotta get out of here. Ellen, we've had a blast. You haven't learned something today, man? That's on you because this was dynamite. We dropped so many gold nuggets. Corey Perlman, go out and check his book out. Authentically social. How can we hear about you, corey? We'll put these in the details in the battle.

Speaker 2: 55:13

Well, first let me say thank you for having me on. Thank you all for for listening. It's really been a joy and a pleasure to be here. My two websites are Corey Perlman comm Corey is spelled CRE Y and Perlman without the a P e R L M a? N. And my agency website is impact social media calm and, like you said, the book is out, authentically social. I'm really proud of it. It's it's 15 years in the making and, yeah, just I would love for you to check that book out. So thanks again for having me, chris.

Speaker 1: 55:42

He's oh gee, he's ready to go. He's digital marketing. You learned it all, man. This is the free stuff. This is just a little taste. If you didn't get some taste, you get a little bit more. Go check him out. Corey Perlman comm and we're out of here, gotta go.