The Bude Awakening Podcast

Episode 7: Objection Handling

April 30, 2022 Adam Bude Season 1 Episode 7
The Bude Awakening Podcast
Episode 7: Objection Handling
Show Notes

I was just watching a little video and there was a salesperson on there talking about educating people on how to overcome objections, and what it means when people say no. What it means when they say they don't have any money, and what it means when they say they don't have time, and what it means when they say they don't have their budgets and all that stuff.

And, it got me thinking, you know, one of the things that I teach is, overcoming objections is quite easy, if you understand what the objection is. 

So when it comes to closing the deals, when it comes to objection, handling. It's not about pushing people into a corner to get them to say yes, it's about understanding their needs, understanding their wants, knowing where they're at in the buying cycle, knowing how you can be of service to them and what you can provide to them, to solve or to be the solution provider to what they've come to you for.

One of the things that people forget when it comes to buying decisions, is the reason it's getting harder and harder for the average salespeople to close deals is because people have been sold to, as I said for so long, but these people that have been sold to have been pushed into buying something somewhere along the line, we all have, we've all been pushed into it.

And when you're pushed into something that you really don't want, it actually affects all of your buying decisions moving forward in anything that you're doing. 

Buyer's remorse only happens because people buy on emotion and then they go and justify that decision with logic at the end.