Episode 36: Why Direct Marketing Is Failing Business Owners

Why Direct Marketing is Failing You!

It is impossible to cold market effectively if you don't understand how your audience communicate.

There are x4 main modalities of communication.

1. Auditory: People who learn through Listening
2. Visual: People who learn through Reading.
3. Kinaesthetic: People who are touch based.
4. Auditory/Digital: People who need to both listen and read.

So, when reaching out cold, how could you possible know how to direct your communication and offerings to people who need to have over 28 touch points to buy?