When looking for the right partnership, it's important to know what type of person you are dealing with.
There are three types of people put there.
1. People who take
2. People who give with A expectation of return
3. People who give with NO expectation of return.
When you know who you are, and who you're dealing with, you can quickly access who's your referral partner, strategic partner or affiliate partner.
Build these relationships and your attraction marketing will be your greatest ROI.