The Authentic Selling Podcast

Episode 2: Authentically Connecting With Your Audience

August 18, 2021 Adam Bude Season 1 Episode 2
The Authentic Selling Podcast
Episode 2: Authentically Connecting With Your Audience
Show Notes

Adam from The Authentic Sales Training Academy, coming to you today with another couple of tips in relation to connecting with your audience and this is going to be a live experience that I want to share with you so, I'm pretty excited about bringing this on. 

So, when you're trying to connect with your audience, it's really important particularly if this is going to be a cold contact to understand what your audience is or who your audience actually is, what your intention is in relation to the message that you're wanting to give them, what the outcome is that you're wanting to provide to their problem, remember in sales, it's all about providing a solution to a problem and that's it. And then how can you help somebody with that? 

So, when you're prospecting called, whether it's via phone, whether it's via email, whether it's via apparently now SMS, you've got to make sure that your intention is on your customer.

The best way I've found to do that is to actually reach out and say, "Hey, it's Adam here, this is where I'm calling you from and I just reaching out to see how you're going with everything, if there's anything at all that you need or if you want to have a chat, then please feel free to give me a call I'm here to help." Don't just go straight in for the kill. All right. 

If you go straight for the kill, you've lost them all together. With that intention in mind, you're coming from a space of service. When you're coming from a space of service, people are going to be more open to talking with you and sharing information with you. So, if your intention is firstly to connect, not firstly to sell. The second thing is to understand what their problems are, what their needs are if there's anything at all that you can do to help them and if you can fantastic, if you can't all good.

Then the third point is to understand once you know what that is, can you actually provide a solution to what they're looking for? And remember, if this is a cold contact, it's an unsolicited message out of the blue, people aren't looking for what you've got if you're approaching them cold. 

Now, I want to give you an example and one of the most important things, when it comes to connecting with your audience is to have... we've got two ears and one mouth for a reason and I speak a lot about telling is not selling. Attentive listening is the best form of sales you could possibly do.