Marketing Espresso

Marketing the conversation no one wants to have with Nikki Shah

February 20, 2024 Bec Chappell Season 1 Episode 252
Marketing Espresso
Marketing the conversation no one wants to have with Nikki Shah
Show Notes

Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace.

In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear.

I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them.

Nikki is the founder of MyMuse. She has had quite the journey, which has led her to set up a social impact business that bridges the gap for employers and employees going through cancer, a life-altering illness, or a carer journey. 

Nikki has a team of psychologists, oncologists, palliative care, legal, HR and policy writers who develop co-designed programs, training and workshops for the likes of Lend Lease and EML to name a few. 

Providing them with proactive solutions for when this happens in their workforce and how to support the individual as well as the rest of the team or even company. 

MyMuse has been the finalist to the Blackmores Women + Wellness awards 2020, University of Sydney Genesis Program Finalist 2020 and 2021 and winner of The Hub Flexi Impact Program 2021.

With 1 in 2 Australians being diagnosed with cancer by the age of 85, everyone in the
workforce will be affected in one way or another. 

What are we currently doing to assist this?

Nikki is unstoppable, some people would see her life being full of tragedy, but she has
turned every chapter of her life so far into something that has become a truly amazing
story. She has an energy and presence that stops anyone in their tracks

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