In this episode of Marketing Espresso, I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning. It’s that invisible thread that determines whether people instantly get what you do, or sc...

In this episode of Marketing Espresso, I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your...

If you’ve ever looked at your to-do list and thought, “Why am I being so lazy?”, this one’s for you. Today I’m joined by psychologist and coach Andrea Levinson to reframe that loaded word. We unpack why so many of us confuse ...

In this episode I sit down once again with the incredible Leanne Shelton, CEO of Human Edge AI Training. Leanne brings her copywriting background & deep understanding of AI together to talk about something every business owner needs ...

In this episode of Marketing Espresso, I’m joined by Amy Winner from Wheels Up Collective, and together we dive deep into one of the biggest challenges brands face right now - trust.We all know that trust in media and marketing ...