Marketing Espresso
Your easily digestible, quality shot of helpful marketing advice.
Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.
Marketing Espresso
Latest Episodes
Why Speaking Up Matters More Than Ever in the Age of AI with Theresa Miller
In this episode of Marketing Espresso, I’m joined by media trainer, author and communication expert Theresa Miller for a conversation that feels incredibly relevant right now.We dive into why speaking up matters more than ever in a world...
Social Media won't save your marketing
In this episode of Marketing Espresso, I’m diving into a question I’m hearing more than ever right now: where should I actually be marketing my business?Because if I’m being honest, a lot of people feel lost.The landscape feels no...
How to market when times get tough
In this episode of Marketing Espresso, I wanted to have a real, honest conversation about what’s actually happening in marketing right now - because let’s be honest, it feels messy.Between rising interest rates, cost of living pressures ...
What to send after someone joins your email list with Evelina Kaganovitch
Email marketing is not dead. In fact, it is one of the most valuable and underused channels in your business.In this episode of Marketing Espresso, I sit down with copywriter and email strategist Evelina Kaganovitch to talk about email s...
AI should amplify you, not replace you with Bonnie Wicks
In this episode of Marketing Espresso, I’m joined again by the brilliant Bonnie Wicks, and we dive straight into a conversation that’s becoming impossible to avoid: the rise of AI in small business and the growing trend of people trying to repl...