Managing Dental Drama
Owning, operating, and managing a dental practice can be difficult and sometimes wrought with drama. Meet Dr. Kuba, a private practice owner, and Bethany, a dental consultant, who take real-life examples and talk through issues in an open, honest, and sometimes hilarious manner. Topics are relevant to current dental and employment trends and range from “The Art of Retaining Good Employees” to “The Marriage of Dentistry and Insurance Ending in Divorce” and everything in between. Each episode provides dental leaders with various tips and tricks as well as common mistakes to avoid. Enjoy the unscripted conversation between Dr. Kuba, Bethany, and various dental practice owners!
Managing Dental Drama
Branding Revisited - Real Branding Examples
You asked for some real brand examples, so Bethany roped two of her clients into sharing their brand. Dr. Luse describes how she struggled initially to come up with who/what she wanted her practice to be. So, she worked her way backwards and started with who she did not want to be. Ultimately, her process led her to a short memorable brand packed with power statements. Dr. Valadez has lived and breathed his brand for years. He talks about how he incorporated his team into the creation process, and together they came up with a mission statement that they refer to and use on a daily basis. Both Dr. Luse and Dr. Valadez share some inspirational resources that they continue to use to remind them of the importance of brand.
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