
Managing Dental Drama
Owning, operating, and managing a dental practice can be difficult and sometimes wrought with drama. Meet Dr. Kuba, a private practice owner, and Bethany, a dental consultant, who take real-life examples and talk through issues in an open, honest, and sometimes hilarious manner. Topics are relevant to current dental and employment trends and range from “The Art of Retaining Good Employees” to “The Marriage of Dentistry and Insurance Ending in Divorce” and everything in between. Each episode provides dental leaders with various tips and tricks as well as common mistakes to avoid. Enjoy the unscripted conversation between Dr. Kuba, Bethany, and various dental practice owners!
Managing Dental Drama
How to Respond to Angry and Unhappy Patients
With an alarming growth of angry and unhappy people in the world, it’s not a surprise that the dental field is seeing its fair share. As disappointing as it is to have an angry, unhappy, or even volatile patient, it only gets harder when a dentist considers the options for dealing with the angry patient. What should a doctor and team do with the unhappy customer? Should they seek to reconcile? Should they send a termination letter? Should they call the person? So many options, each with their own pluses and minuses. In this episode, Dr. Kuba and Bethany discuss a few different angry patient scenarios. They each share their perspective on how they think it should be handled. Finally, Bethany encourages all listeners to pick a consistent response – one that can be implemented across most circumstances.
Previous Episode Worth Revisiting:
Disgruntled Patients
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are you looking for a podcast where you can hear from real people regarding their real Dental drama if so then
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you've come to the right place join hosts Bethany Penny and Dr Reena Kuba as
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we dive into the solutions we've created and the mistakes we've made while
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managing Dental drama let's get started well hello today
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um so I'm going to just jump right in and um my bile is rising just even
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getting ready to introduce what I want to talk about today with you go um and as usual I will be the first to say I
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don't have answers to a lot of this but I think just talking it out loud and commiserating together like if nothing
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else um I'm sure many people are dealing with some sort of version of this and um
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again I don't have any solutions other than I hope we're not in this alone like
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you know um so the topic is disgruntled patience I know we talk about that a lot and um but I just feel like it's it's um
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people are so volatile these days with so much going on in the world and um so
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I'm going to just start off with with an example here and then um actually before I get to the
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example uh you and I were at sprig live um a couple of weeks ago and we gave a
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talk on uh deescalation and tips on how to deescalate so ours was actually a workshop where we did audience
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interaction and kind of LED people through um how to deescalate a situation
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so you're not having these like explosions in your office and afterwards one of the attendees came up to us and
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was asking us questions on you know what she should do and basically she's I think correct me if I'm wrong is she a
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new practice owner she is not the owner so she is an associate in this practice
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but she's the only doctor there the assoc I mean the owner never comes in so she even though she doesn't own the
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practice she is the lead in that practice and young in her career I think
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one year under her belt something like that yeah that that's what I remember too yeah it's probably within her first
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year that she's she's been there and she said she got a one star
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review um and it was a patient mom and she's like I don't even know what it was a it was a baby so this is a pediatric
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dentist and it was an infant oral health visit whatever it was and she's like I
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mean there was nothing really that happened in the visit and the review was
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a one star the doctor was very condescending and we didn't care for her
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demeanor and we will not be back there and so really it seemed like it was just a personal attack on the doctor for no
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reason um and so we kind of gave her differing advice and uh so I thought
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that would be a good one to talk about here can you add to that tell me what you advised yes so the doctor asked both
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of us should I contact this parent first of all she was deeply offended by the
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offended and concerned by the review she was like I've never been nobody's ever
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told me that I have bad chide Manner and I the fact that I would come across
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condescending to a parent I don't know how that happened she was very confused and concerned about the feedback and she
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said if there's something I'm doing wrong I really need to know about it and this review doesn't really tell me
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exactly what I did wrong other than I came across as condescending should I call this parent and so my immediate
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answer was absolutely you should and the reason for that is first of all this was
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one of her first negative reviews um again young in her career and so my take
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on negative reviews is there's always something to learn or to glean from those reviews and so because she wanted
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to know how did I come across this way is is this something that maybe is happening more often that I don't know
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about I told her the only way to know about that is to go directly to the source and to reach out to this parent
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now there's a high likelihood that the parent won't respond won't answer won't give her the feedback that she needs but
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at least she's tried to get some information and my exact advice was you
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know call the parent let them know that you'd love to get some feedback you would never want to come across as condescending and could they tell you
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how exactly you came across this condescending and if the parent answered and if the parent chose to answer her
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question to just listen uh not to justify not to defend herself not to explain herself but just listen to the
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feedback and then say you know what I really appreciate that you taking the time to tell me that um it gives me some
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things to think about and and I just really appreciate your time today that's it and then ultimately she either gets
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some information out of that that's helpful for her in how she communicates or she doesn't and she's at least
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allowed the parent an outlet you as I was telling her this I could feel the
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the chasm developing words like no she's she's not on the same page so tell your response so my response of course um was
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no I I would not call this parent but your advice makes perfect
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sense and maybe that's what I would have done years ago and you pointed out that with her being young in her career it's
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not like she's got a lot of good reviews to buffer the one bad one um and so
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you're right I it I probably at a point did want to find out like what I did and
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I still do I mean it's not like I don't want to but to me this feels like a personal attack um because if you're
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just going through all your baby exam stuff like you should be brushing this way or there's gingivitis here or whatever so I think I guess to me I'm
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playing the conversation out and like what would I say so hi Mrs Smith you
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left me a bad review I'm really sad about it like what did I do wrong you know I just didn't know like to me again
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I'm so delicate that I think it would hurt my feeling like it's probably already hurt my feelings and now to go
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and have to analyze and dissect like I just worry that myself going forward will I continue to blunder even more
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because it would have been such a blow to my confidence right um and I see your point that it's probably already a blow
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to your confidence and so it's better to have some answers um but I just to me again if it was something specific that
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the parent had but when it's just this blanket kind of vague statement of we didn't like the doctor that I'm like but
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then if you don't like me then you don't like me and not everybody can like me I
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wish they did um so I don't know I think that was my gut reaction was just just the thought of physically picking up the
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phone and what am I going to say like you know you didn't like me why didn't you like me all I was trying to do but
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you're right like your point of saying don't don't really try to explain because I think that's what I would do yeah well I didn't mean to sound this
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way the only reason I was saying this was because I saw this I was trying to help you with whatever so I think that's
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key um that yeah just be ready to listen
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um but I think for me I was just like I just don't see how I could just see myself either getting so crushed and
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apologizing 10,000 times for something that I don't know that I really mean the apology um or
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becoming uh um defensive defensive of it yeah aggressive and going well This
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Woman's just insane you know how could she so I just for me personally was like I don't know that how much good is going
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to come of this um so I kind of almost was like well could you have a somebody else in the practice maybe reach out and
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say Hey you know I'm the office manager I'm the hygienist and I look at our reviews and we saw this review and it
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was quite concerning to both of us and um you know I thought I would be a neutral party where you if there's
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something you want to let the doctor know I mean she's she is very concerned about how she came across yeah um and I
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think that's a good alternative to that because the patient is still being contacted or in this case the parent um
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the the team member is really saying on behalf of the doctor she's concerned wants to make sure you have a good way
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of of telling us what went wrong and that parent may be more honest with the
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staff member than they would be directly with the doctor and it can still come across as a caring phone call so I think
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that's a good alternative because my fear would be if it was me alone too and I'm not saying anything and the parents
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like well you said this this way and you criticize my brushing and then my kid cried and you know I just felt like a
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horrible parent because you okay well thank you for the feedback and I hang up then I'm like then is the parent going
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to go you still don't care you didn't apologize for so I just I think in my hands in a more skilled Savvy person but
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me I I'm one of those people who you know is like oh man I should have said this I should have said that I don't know if anybody seen the Seinfeld
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episode The Jerk store with George and the shrimp comment anyway we we laugh about that but like that's who I am
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where I'm like two days later I'm like oh man I should have said this um so for me like those conversations being put on
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the spot like that are really stressful and um and then would that trigger another thing the doctor actually called
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me and had nothing good to say and I'm so glad in my decision of I just so I
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would probably punt it but um I did see the value in what you were saying if you can sound sincere and I think it's
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getting into the right head space before you make that phone call so if you yourself are the one that's going to be
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making it you've first of all got to give yourself you know at least a day or two to kind of recover from that
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negative review and to process it because we always have an emotional reaction to that and what we don't want
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to do is call that parent in the height of our emotion and therefore we are more
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defensive or angry about it we've got to be in the head space of listen do I have
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something to learn from this conversation and that's what I'm looking for is to make sure that this is not
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something pervasive that other patients are seeing that I didn't realize and that's what we're going for and if
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there's nothing to be gained from that conversation okay nothing there was nothing to be gained but at least we
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made the phone call and then often times I would say there's at least one nugget or one takeaway um that can happen you
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know it's interesting I've got um a client that is super bold in her
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dealings with disgruntled patients so she practices in a very uh affluent area
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they have very high expectations and make those expectations really well
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known and they're the ones that you know you your job is to bend over backwards for me and I as the patient owe you
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nothing you know it's just a very difficult demographic and so it is not
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uncommon for her to receive complaints so she sees uh all of the emails uh
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she's copied on that so when it comes into the main info box she also gets a copy of those so she's very aware of
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those complaints when they come in via email she's constantly looking at reviews um they she's the emergency
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contact on the weekends for her practice and so sometimes she'll get complaints directly over the phone and I always um
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I can't think about her without smiling cuz she's so bold in she doesn't shy away from these interactions she's not
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afraid of them she if she knows that hey we failed on some part she's willing to
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admit that and and you know make restitution for that but most of the time it's just unrealistic expectations
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from the patient and they're crazy and and she's willing to just approach that
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headon and she doesn't shy away from those she handles those with Grace but also with confidence and when her team
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needs to be defended she is coming to the defense of her team and so one of the things that I think
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plays into how we respond to disgruntled patients is our disposition our personality she's that strong cheric
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where she's not going to back down from a fight and it's gone really well for her because she's consistent in the way
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that she responds so I think we've got to have we can't fluctuate in how we
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deal with disgruntled like oh we're going to deal with this one but we're going to just ignore this one we're going to respond to this negative review
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but we're just going to ignore that one we've got to figure out what is our our game plan here and how are we going to
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move forward with consistency and I think that's a good takeaway you know yourself well enough to know you're not
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going to call every single patient that hasn't complained against the practice or leaves a negative you you're not
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going to it makes you sick it makes you uncomfortable it is not something that
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is going to be the norm for you so don't make it the norm right if that means you're tagging in a team member that
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that is constantly following up with these negative reviews or disgruntled patients okay great then that's your
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system that's what you're doing going forward then you don't have to think about it some patient calls in and
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complains you're like we've got a game plan we know exactly what we're going to do so and so you're tagged in you deal with this or we do nothing right and we
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just ignore all of them you just have to have a system that you can Implement consistently that's a great that's a
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great uh piece of advice because over time it's not a it's it's not an if you're going to get these complaints or
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issues it's a when um and nowadays that when is happening far more frequently
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okay so now another nauseating one you mentioned the word restitution um and I just want to throw
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up when I hear about these things and and I feel like I hear it a lot more from my general Dental colleagues and my
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heart goes out to you guys because I feel like you have the toughest job on the planet um trying
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to be the the Craftsman of so many different procedures with so many
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different materials and now with assistance and patients are crazy so I
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mean trying to make somebody happy it's it's very difficult um so I feel like
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I've heard this multiple times but one example that you kind of mentioned that has stuck with me um was a patient I
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guess that you said that the doctor did uh mini implants and it was implant
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supported I mean a yeah implant supported uh removable yeah and um dentur so it wasn't removable and uh I
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guess they placed the implants they placed the Dentures the patient came back for one posttop one posttop and
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then didn't come back anymore yep and then so anyway let me let you finishing the story since you're the one who's
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yeah um so next thing they know months later the doctor's getting a letter in
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the mail from this patient that is demanding his $10,000 back because he
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decided to go a different path he decided to go with a it was a chain Denture Clinic and they removed the mini
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implants and placed full implants and did a full you know Allon four type situation and so he wanted his money
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back what's interesting is there was nothing clinically wrong with the
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implants as far as our knowledge is concerned based on postoperative X-rays and um all of that everything looks
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stable so we're not sure what we're left to wonder what led him to choose a
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different path what was he unhappy with we don't know cuz he didn't come back outside of the one posttop and so now
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this this client is left with a well what do I do I mean do I give that money back do I not give that money back and
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so my advice to him especially because he ran so one of the things I appreciate
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about him is he wasn't just like well heck no I'm not doing that he actually thought about it like let me get advice
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from he's got a prosthodontist that reviewed the x-rays reviewed the placement of the implants does this look
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clinically sound can you see anything here that would have gone faulty no Pro pradon his friend said no looks good he
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ran it by uh the uh person that he got certified to do mini implants with so
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all the courses that he had had with this man he sent the information to him do you see anything clinically wrong
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here that I did uh so I appreciate that about him that he just took the time to
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make sure because he thought it was clinically sound but he had the humility enough to go let me run it by people
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that know um potentially even better than I do and they all said looks great
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so a and we talked we had a couple episodes on September and how I've got a
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ton of clients that are just dismally slow right now dismally slow so it's
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like in all honesty there's I don't like I I'm nervous to give up that $10,000
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right now based on the way the last couple of months looked that makes me very concerned and so my advice to him
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was hold on to it just just wait you know ultimately that gentleman is going
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to have to prove that something clinically was wrong in order to demand
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your money back or to be you know owed that so I'm like let's just sit and wait on it especially cuz the 10,000 really
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would be hard to come by right now let's just wait and when I was telling you this you had a different reac action so
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I want to hear I want the listeners to hear your reaction too well I just um I
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just I worry that um it it opens yourself up to a lot of things and so um
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for example now if the patient is like well I'm going to so either way like the
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whole thing like every onion layer is really stinky in this one because let's
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assume the doctor does give the $10,000 back but we don't know what this patient's MO is like did you really just
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want the money back cuz you went got implants elsewhere or what happened um are you going to come back and say well
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but for my pain and suffering I actually want this you gave me 10 like is it ever going to end or is it going to be one that I'm going to complain to the State
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Board now yeah because you um um you know I don't want this to
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happen to any other patient or if you don't give the money back is that what their recourse is going to be is I'm going to call the State Board um I'm
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going to leave negative reviews I'm going to so it's just one of those things where you're like oh my God so at
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this point my question to too is this where you reach out to your liability I don't know I I really don't
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know um and so the whole thing is just like because if he complains to so Part
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of Me Goes is giving the money back the easy way here right um and hopefully the patient just goes away but those are the
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other two things that in the back of my mind go patient may not go away we don't know um and then if this does end up
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going to the State Board well now the state board has to look at everything so can this CL be sure that they've got
19:00
every vital every consent form signed every x-ray is diagnostic there were no
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Mis Billings The Ledger is accurate like it just opens yourself up to all of this
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and then I start going you know what the $10,000 might be cheaper than all the lawyer fees of having to deal with this
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although you may have to deal with at all anyway if they complain so I just was like Bethany I want to throw up for
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your client like this is awful to be held by your balls like that and you don't know what to do so even you saying
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now like you just said just sit on it but what does that mean like is he replying to the patient is he ignoring
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the email somebody from his office calling like now what so that's a great
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question too my advice in this particular situation and this goes back
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to a situation that came up with one of my clients a couple years ago and I reached out to a lawyer friend of mine
19:55
that deals with this and his advice was don't respond like wait for it to see if
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it will subside on its own meaning he's saying I want my $110,000 back the
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dentist is like crickets crickets and then see what this patient's going to do like whether they're going to say did you get my email I want my money back or
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see if they're going to go away or see if okay exactly that makes me nervous which I'm glad a lawyer is saying this
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that makes me really nervous yeah um basically I said you know well why why would we not respond and his advice was
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your response starts to dictate the course that you're going to be walking down right so let's say you open up this
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conversation with the patient oh you know why do you want the money back he said there it could be that they were
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sending that letter and just seeing like what's going to happen he said you don't know the intention of the patient until
20:50
you respond and so he said sometimes it the the hope is that they just sent that
20:56
letter out as a wish and a prayer like one wonder if they'll just send me my money back he was like if that's their
21:01
intention and we hope that it is your lack of response will kill it it's done
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they hoped that they would get $10,000 back and they didn't get it so oh well I tried so he said if we don't respond and
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they're that way it goes away and you never have to worry about it he said if we were to respond to that person that
21:22
was a wish in a prayer well now they have hope that their wish in a prayer is
21:27
actually received attention and now they're going to dig their heels in and make it an issue when it was just a wish
21:34
and a prayer so he said you your reaction actually sets the course for it being something that they're going to
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pursue when you had a chance of it just being a wish and a prayer and I thought that made a lot of sense you know that
21:47
that does make a lot of sense and that's that's quite wise I guess to me the only thing that I still go but people are so
21:53
volatile these days and if they're like you ignored me I'm going to make you pay attention to me now I'm coming back at
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you so because I feel like yeah four or five years ago people were but now especially with
22:08
um I don't know with so much social media so much I I think four or five years ago people weren't as hateful
22:14
right and now the last couple years like hate is so out there and um being very
22:20
vocal with your hate has become acceptable and um I think especially now
22:25
with where it is you know Financial implications of pandemic and the world
22:30
and the inflation and recession and blah blah blah blah blah like I don't know I I I would be curious to know if that
22:37
lawyer is still like now in in today's climate I mean it makes a lot of sense that that's I think in principle that
22:43
makes a lot of sense well and here's the thing to think about let's say that he's doing that he's just going to kind of
22:49
you know sit back and and watch and wait the the cool thing about him is he
22:55
immediately started taking action to try to figure out amongst his his uh you know pred on his friends am I clinically
23:03
sound here he's done homework so that if and when the patient reaches back out and say says did you so this was a
23:09
physical letter that was sent by the way um if and when he reaches back out and says did you not receive my letter I
23:16
sent a letter the response can easily be actually I did receive your letter I've been doing a bunch of homework on my end
23:24
uh and wanted to reach out to you after I had completed my homework so thank you for reaching back out I want to you know
23:30
schedule a time to talk with you in person about the homework that I've been doing um so because that's the truth now
23:36
if we just ignored it and didn't do anything with it then we can't really honestly say that but he can he honestly
23:42
was doing homework so we can always have a Justified reason for the delay in response um if he never responds okay
23:49
great he faded off in the distance if he does respond we can let him know yes we've been hard at work evaluating your
23:55
case getting Specialists to look at your case to figure out what might have gone wrong that caused
24:00
you could that get him in trouble if the patient's like I didn't say you could show my case to somebody else like what do you do no because there's no name
24:07
being shared so technically he hasn't broken any type of HIPPA violation right but from the patient standpoint thinking
24:12
well how dare you go and talk about my case to all these people maybe I don't I don't think that that's necessarily
24:19
maybe if they're crazy enough that's a response but I don't I I would imagine if it's somebody that's just trying to
24:25
get money back and they know it's a long shot the fact that that client pulled in specialist to look at his case hopefully
24:33
would shut it down I I guess to me and again not that not that I any advice but when I'm looking at this I'm like but the patient seems crazy to begin with
24:39
something's off because if you just didn't go back for any anything and you
24:45
moved on that is crazy who does that who does that who gets like pays that kind of money gets those many implants and
24:51
unless something happened in that practice like you feel like the doctor harassed you in some way or you feel
24:57
like it's just such an a um step to just disappear and go back
25:02
and get it redone so something's not right well there's screw loose pardon the pun here like I just something's not
25:10
right you know so I to me that's where I think that's where my we need like yeah
25:16
I'm here all day in this closet um but you know what I mean like if we were talking about a rational person all this
25:23
makes sense but the whole thing is so irrational that I start going this this put us in a different League right now
25:28
so here's something to think about on that um so let's think about the two ways that this could go and we kind of alluded to this in our lawsuit um one it
25:37
can go one of two ways like civil court type thing right where we're going not
25:42
stateboard route but civil court route um so again the one of the advice that
25:48
my client received was they would have to prove in civil court that clinically
25:54
something broke down in order for you to be on the hook for this 10
26:00
$110,000 stateboard route that's the really fun route to think about because as you mentioned in the one of the
26:07
previous episodes if it goes stateboard route the The Denture Clinic group that
26:14
took this patient on removed implants placed implants well they're a part of this case so one of the advices that uh
26:22
my client received was in all honesty if it goes stateboard route based on what
26:28
we're seeing and how these implants look great you placed good implants it is
26:33
going to be the responsibility of that group to justify why they removed
26:39
perfectly good implants advise the patient to remove perfectly good implants and redo everything so the um
26:47
advice that he received was in all honesty this looks so clinically strong that if it goes stateboard route you're
26:53
going to be fine if it goes civil court obviously that's more up in the air but still they they would have to prove so
26:59
I'm going to argue with that you're going to be fine stateboard route because can you vouch for everything else in your record to be fine cuz they
27:06
might say there was no standard of care violation in implant placement but you didn't take vitals on this day and you
27:11
didn't like so it's a can of worms yeah and and of course then if it's those smaller allegations maybe you get a
27:18
lighter slap on your wrist maybe you get lucky and you get dismissed but I still think that is not a good
27:26
place to be in because it's you don't you don't know you know like civil litigation is it's I think is a little
27:31
bit more clearcut in this case but to me altogether that this patient's a little something's not right yeah um it
27:40
just makes me nervous now when we were talking about this the other day you said your dad who has been a guest on
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this and we all want him to be a more frequent guest on this um you said your dad would almost always pay it back and
27:52
you to were at odds with that so can you tell us more about that I wish he was here right now cuz I want to know from him would you give it back and if so
27:59
based on everything we've talked about would you still do that today yeah uh so
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dad for the longest time has been he's quick to give back um it drove me crazy
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especially because again when we talk about my history with the practice I was brought in to find money to save money
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to help them you know kind of surv survive yeah so then when we get a
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patient that's demanding money back and my dad's just almost always like yeah okay you know give it back it drove me
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crazy cuz I'm like that's $1,800 that I fought for in collections and now I'm
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back to equal I so in my mind financially the refund needed to make
28:43
sense did we do something wrong um did we need did we truly owe that patient
28:50
that refund if we're just doing it because they raised a stink well I'm going to raise a stink too cuz I fought
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really hard for that $1,800 we're now giving back um so I he and I would
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definitely be at odds now one of the things that I'll say about him is this
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did not happen very often in his practice and so uh and he he I think he
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alluded to this in one of the episodes that I had him on for as much as we try to do great
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Dentistry um there's going to be mistakes or things that come up and we didn't do a perfect job every time we
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can't right so there's cases that he feels like oh I probably could have done
29:28
this a little bit better I or I could have had better margins on this crown or whatever the case may be but he said you
29:34
know what I very seldom have patients that complain because they like me they
29:41
know that I care there's a feeling that he creates and I've told this to a lot of my clients he has just a masterful
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way of interacting with patients he's that Uber sanguin and and can just bring
29:54
warmth into a room and patients just love him when they they love you and
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feel like you care like you're listening and you and you care that minimizes the complaints and so he it's very rare for
30:06
him so when it does pop up he tends to be more like H give it back no big deal because first of all it's rare it's not
30:13
happening very often and his mindset is if they're unhappy and they think that
30:18
they're owed that money back well who might have stand in the way of them getting their money back um I see it
30:24
very differently but he's always been that way so he is quick to give money back if when that pops up so then you go
30:30
back to then luck and personality because then I start going okay well is this client of yours not a likable
30:36
person you know and I'm sure they are you know what I mean but so sweet but then you start going um you know like
30:42
this one that had the negative review for her demeanor well she did look like
30:48
a minority of some sort I'm not sure what her background was but she you know she did she was did not present with
30:54
Uber confidence and Uber whatever but she was fine there's nothing wrong with her um but I was like I can bet you
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anything you have the whiff of new grad trying to please and this mom is
31:06
sniffing that out is going to pick up pick on you um and so I do go back and
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say there are just something there's some colleagues of mine that I'm like dude you get away with everything because there's just something like one
31:19
in particular there's just something just a Shooks about you you just look like oh you're such a nice guy you're
31:24
soft demeanor you've got this sweet smile and so people people just want to take care of you you're the dentist
31:29
who's supposed to take care everybody else but everybody takes care of you because you just have that aura about you um and so you know I guess how do
31:38
you yeah how do you fabricate that when it's not natural for you and I think
31:44
that's the question of the day it doesn't mean that it eliminates a disgruntled patient but if we can
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minimize that because we made them feel a certain way in the practice um then if
31:57
that means we remove some of that risk it's well worth harnessing or tapping into a part of us that's not natural so
32:04
maybe we're not the you know awesome little sparkly person that walks in and just brightens the room but how can we
32:11
tap into that to make this patient feel like there are one and only attention so
32:17
a couple of things that that you and I have talked about just good listening are we asking
32:24
open-ended questions that show the the parent or the patient I want to listen to you is our body language showing that
32:31
so I feel like body language is 90% of this if when we're asking a question if we've physically distanced oursel from
32:38
the patient we're as far back from them as we can we're sitting back with legs AR legs and arms crossed and we don't
32:46
look like we're engaged or worse and I see this all the time they're answering our questions and we're back behind them
32:52
at the computer back to them not even eye contact I I honestly can't talk to
32:58
people without eye contact I find myself moving around the person to get in their line of sight because I feel like we're
33:05
not going to get each other if there's no eye contact but in the dental field we do this all the time we step behind
33:10
the patient and ask questions and document on the computer and they're talking to the wall in front of them and
33:16
so creating that feeling of no I'm asking all these questions I'm smart enough to remember your answers for the
33:23
2 minutes that I'm spending sitting here to then go back behind you and or better yet I've got an employee in here in the
33:30
room with me that is documenting on my behalf for that but I look like I'm interested I'm near enough to you that
33:38
it shows I'm interested I've established eye contact with you I've got open body
33:43
language uh and I'm asking open-ended questions not just very black and white
33:48
yes or no questions I feel like I'm trying to get to know you that can go a long way even if you're a super
33:53
introverted personality and that's hard right cuz the introverted person ities especially our Uber fmatic who have very
34:01
low facial expressions and we're like do they have any emotions the fmatic is
34:07
going to have to harness some facial expressions to you know raise the eyebrows when the patient says something
34:13
interesting to smile when they say something funny and that may even take as silly as it sounds that may even take
34:19
practice in a mirror to know oh this is what a smile looks like this is what raised eyebrows look like but that is
34:27
valuable time spent if it means the patient feels in that moment like you were present and you cared yeah and
34:34
that's what I wonder to with this with this dock of yours um somewhere some
34:39
trust has been lost and so that would be my question it's you've done some excellent sounds like excellent
34:45
technical execution of the case but for some reason the patient didn't think so like for the patient to put themselves
34:51
to this again yeah something is off whether it's with the patient or with the communication how they were made to
34:57
feel like it's just um it to me every disgruntled patient is a good
35:02
opportunity to go back and re-evaluate our systems our communication how did this happen oftentimes we're so prideful
35:11
that we're like that's just a dumb patient you know just miss just miss that I feel like we miss an opportunity
35:17
to learn in that scenario as much as we would love to have 100% positive feed feedback that's not practical that's not
35:25
realistic so man even if we've got 2% negative feedback that's 2% that we can
35:30
learn from if we're willing to pause and to listen or to look at the negative review and go wow how did we get here
35:37
let's go back and re-evaluate this whole situation where where would they have come up with this and could we do
35:42
anything differently same thing with this discal patient um asking for the money back where did we get off with
35:49
this what could we have done differently if anything but let's at least take the time to reevaluate because it looks like
35:55
the doctor is doing a great job of re-evaluating the technical aspect but to me now that we've been talking about
36:01
this I start going I mean unless all the implants fell out and now the patients like I don't have trust in them but it
36:07
doesn't sound like they should fall out because it sounds like all the experts have looked at it so then I start going something else causes patient to lose
36:14
trust now was it I see this a lot to it it's it's infuriating and nauseating
36:19
that sometimes an assistant will say something and the patient takes grasps
36:24
onto that and turns it into whatever they turn it into so did somebody over the phone say something unintentionally
36:31
not not on purpose but did somebody say something that now has casted this doubt in this patient's mind yeah that now
36:38
they sought another dentist and undid everything you just did like they didn't it wasn't just a feeling this is like a
36:43
pretty big procedure they were on board for a reason and suddenly they're off board and Something's Happened so I'm
36:49
I'm hoping this doc has gone okay clinically technically we were fine but I hope they continue to do their
36:55
research and what could how did we lose Trust of this patient yeah I think that's a really good Takeaway on this
37:01
and any any complaint honestly is take the time to evaluate to critically
37:07
evaluate where something could have gone wrong and are there changes that we can practically Implement because of this
37:14
disr patient and I think that's a huge takeaway awesome hey thanks for bringing up a a bile inducing convers I say we
37:22
should have inserted somewhere grab your barf bag like sorry if any of you guys have made a mess on yourselves now this
37:28
such a nauseating topic hey hang in there though I mean again even this example shows we're
37:35
we're not alone in this we do have colleagues that are experiencing a
37:40
higher number of disgruntled patients so I think it's an important subject matter for now thanks for joining the
37:46
conversation today we hope that you are comforted in knowing that you are not alone but we also hope that you're
37:53
walking away with some really great tips and tricks to try in your practice
37:58
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cover as always please know that we are rooting for you today as you manage your
38:22
dental drama